Have you ever used Google to read reviews about a restaurant before you go? Or maybe to help you find a specialty store in your local area? If so, you've probably noticed that some businesses show up differently than others on the search results screen. These places show up on a map display — accompanied by photos, hours of operation, a phone number, and more. It's the equivalent of an eye-catching billboard off the highway! As a professional appraiser, wouldn't you like for people to find your business that easily?
Having a website for your business is like having an entry in the Yellow Pages used to be: it's a no-brainer. Unfortunately, making decisions about your website isn't always so straightforward. To make changes that actually work, you need to know as much as possible about how your site is performing. Is your new theme holding visitors' attention better than before? How many of your page views are from your local area? Is your site memorable enough that the same people end up coming back week after week?
People these days spend a good portion of their time looking at phones, tablets, and other portable screens. Getting your business online is a must. If you have an Appraiser XSite, you’re already ahead of the curve — and if you’re using one of our new mobile-friendly themes, you’re way ahead, since they adapt your website to fit screens of all sizes. (No more pinch and zoom!)