Having a website for your business is like having an entry in the Yellow Pages used to be: it's a no-brainer. Unfortunately, making decisions about your website isn't always so straightforward. To make changes that actually work, you need to know as much as possible about how your site is performing. Is your new theme holding visitors' attention better than before? How many of your page views are from your local area? Is your site memorable enough that the same people end up coming back week after week?
November 16, 2017 | Emilee O'Hair
People these days spend a good portion of their time looking at phones, tablets, and other portable screens. Getting your business online is a must. If you have an Appraiser XSite, you’re already ahead of the curve — and if you’re using one of our new mobile-friendly themes, you’re way ahead, since they adapt your website to fit screens of all sizes. (No more pinch and zoom!)
As the Internet has evolved over the past few decades, we've all learned to rely upon it pretty heavily — especially for research.
Your potential clients are no different. If they're looking for an appraiser, they're likely going to turn to a source like Google and search something like, "appraisers in my area".
But if your website doesn't show up in the search results, those potential clients will probably order from one of your competitors.