It's not surprising to find coders, support techs, and sales folks at a modern software company. But at a la mode, we have another special employee who makes it his mission to know appraising inside and out — from day-to-day challenges to big-picture ideas.
Joel Baker is our VP of Appraiser Advocacy, a role he treats with both enthusiasm and integrity. His job is to understand our customers and their needs, and he's one of the reasons our software stands out from the competition. Joel keeps up with social media, attends conferences, and teaches appraisers of all skill levels how to work more efficiently. Plus, he works behind the scenes with our developers to make sure appraisers are well-served by the products we make.