Have you ever used Google to read reviews about a restaurant before you go? Or maybe to help you find a specialty store in your local area? If so, you've probably noticed that some businesses show up differently than others on the search results screen. These places show up on a map display — accompanied by photos, hours of operation, a phone number, and more. It's the equivalent of an eye-catching billboard off the highway! As a professional appraiser, wouldn't you like for people to find your business that easily?
As the Internet has evolved over the past few decades, we've all learned to rely upon it pretty heavily — especially for research.
Your potential clients are no different. If they're looking for an appraiser, they're likely going to turn to a source like Google and search something like, "appraisers in my area".
But if your website doesn't show up in the search results, those potential clients will probably order from one of your competitors.