Don't Settle:  Stop lowering your fees


Nobody wants to be underpaid for their work.  But when the market slows down, it can seem like you have no other option.  You might end up gritting your teeth and taking  low-fee orders just to pay the bills.
Trust us:  it doesn't have to be this way. 
Lowering your fees is counterproductive — and it's completely avoidable.  In fact, there are a number of tried-and-true strategies you can use to protect yourself against the ups and downs of the market.  You might even start flourishing during the lean months!

The Appraiser Coach presents new weekly podcast


This is a guest post from Dustin Harris, The Appraiser Coach.  We’re sponsoring his new podcast for appraisers.  Check it out here and look for his upcoming interview with our expert instructor, Paul Stansberry.

Simple ways to get new, non-lender clients


Many appraisers have told us lately that they're feeling frustrated with the rigmarole that comes with many lender orders.  From the seemingly endless list of new requirements and regulations to requests for more analysis in shorter turn times (all at the same fee), the stress and red tape is exhausting.

You don't have to keep feeling chained to mortgage work.  Instead, expand your client base to include attorneys, homeowners, agents, and other high-fee non-lender clients.  Here are a few ideas to get started from our eBook, Break free of lender assignments:  Getting more non-lender work in any market (download it for free here):

New eBook helps you get started with social media marketing


This is from blog for real estate agents (  We think it's extremely relevant for appraisers too because building your business on the social platforms can be time consuming.  This eBook is packed with our best shortcuts, definitions, ideas, and tips. 


Social media is a huge opportunity to broadcast your brand to potential leads.  It’s a casual, personal space where clients can learn a little bit more about you.  But if you’re somewhat new to social media, it can be overwhelming.  Learning the differences between pinning, sharing, and retweeting can be enough to make anyone want to pass on social media.  It doesn’t have to be so complicated.  We’ve put together our best social media tips for real estate professionals.  We’ll break down the perks of each social network, what you should be sharing, and some quick tips to help you make the most of your time online.  Check out our free eBook: The real estate marketer's guide to social media!

5 design tips for a more effective real estate website


Here's a post from our blog for real estate agents (which you can find here).  Since this great advice about websites in general and so many appraisers are also agents, we're sharing it. 

I’ve worked for a la mode for seven years now. During that time I’ve been a technician, an MLS coordinator, a coach, an instructor, and a web designer. I also had ten years of freelance web design experience prior to that. Wearing multiple hats and speaking to lots of different people helps with perspective in a big way. To cut to the chase, here are five core things I’ve learned over the years that can help make someone’s life much easier while trying to build the best site possible.

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