Drive repeat business with automated email campaigns

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You often have to be a jack-of-all-trades to run a small business — and one of the best skills you can learn is marketing.  Many appraisers struggle with the idea of marketing themselves, but if you think about it at a basic level, it's simply the act of establishing a relationship.  You don't need to have your face on a billboard or take out ads in the paper.  Something as simple as a friendly email message around the holidays to the folks on your contact list is enough to make you memorable — leading to repeat orders and year-round referrals from happy clients!

Don't Settle:  Stop lowering your fees

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Nobody wants to be underpaid for their work.  But when the market slows down, it can seem like you have no other option.  You might end up gritting your teeth and taking  low-fee orders just to pay the bills.
 
Trust us:  it doesn't have to be this way. 
Lowering your fees is counterproductive — and it's completely avoidable.  In fact, there are a number of tried-and-true strategies you can use to protect yourself against the ups and downs of the market.  You might even start flourishing during the lean months!

The Appraiser Coach presents new weekly podcast

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This is a guest post from Dustin Harris, The Appraiser Coach.  We’re sponsoring his new podcast for appraisers.  Check it out here and look for his upcoming interview with our expert instructor, Paul Stansberry.

Simple ways to get new, non-lender clients

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Many appraisers have told us lately that they're feeling frustrated with the rigmarole that comes with many lender orders.  From the seemingly endless list of new requirements and regulations to requests for more analysis in shorter turn times (all at the same fee), the stress and red tape is exhausting.

You don't have to keep feeling chained to mortgage work.  Instead, expand your client base to include attorneys, homeowners, agents, and other high-fee non-lender clients.  Here are a few ideas to get started from our eBook, Break free of lender assignments:  Getting more non-lender work in any market (download it for free here):

New eBook helps you get started with social media marketing

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This is from blog for real estate agents (http://blogs.alamode.com/agent).  We think it's extremely relevant for appraisers too because building your business on the social platforms can be time consuming.  This eBook is packed with our best shortcuts, definitions, ideas, and tips. 

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Social media is a huge opportunity to broadcast your brand to potential leads.  It’s a casual, personal space where clients can learn a little bit more about you.  But if you’re somewhat new to social media, it can be overwhelming.  Learning the differences between pinning, sharing, and retweeting can be enough to make anyone want to pass on social media.  It doesn’t have to be so complicated.  We’ve put together our best social media tips for real estate professionals.  We’ll break down the perks of each social network, what you should be sharing, and some quick tips to help you make the most of your time online.  Check out our free eBook: The real estate marketer's guide to social media!

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