You often have to be a jack-of-all-trades to run a small business — and one of the best skills you can learn is marketing. Many appraisers struggle with the idea of marketing themselves, but if you think about it at a basic level, it's simply the act of establishing a relationship. You don't need to have your face on a billboard or take out ads in the paper. Something as simple as a friendly email message around the holidays to the folks on your contact list is enough to make you memorable — leading to repeat orders and year-round referrals from happy clients!
March 21, 2018 | Emilee O'Hair and Ash Stewart
There’s no shortage of ways to communicate with people these days. You can post your weekend plans on Facebook for hundreds of people to see in seconds. Or easily text your colleague about a sketching question while you're out in the field.
It’s amazing that we have access to correspond with tens or even hundreds of thousands of people almost instantly. But of course, not all methods of communications are created equal. For business owners, one of the easiest and most strategic ways to stay in contact with your clients is via email.
Lowering your fees is counterproductive — and it's completely avoidable. In fact, there are a number of tried-and-true strategies you can use to protect yourself against the ups and downs of the market. You might even start flourishing during the lean months!
February 06, 2018 | Emilee O'Hair and Ash Stewart