Drive repeat business with automated email campaigns

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You often have to be a jack-of-all-trades to run a small business — and one of the best skills you can learn is marketing.  Many appraisers struggle with the idea of marketing themselves, but if you think about it at a basic level, it's simply the act of establishing a relationship.  You don't need to have your face on a billboard or take out ads in the paper.  Something as simple as a friendly email message around the holidays to the folks on your contact list is enough to make you memorable — leading to repeat orders and year-round referrals from happy clients!

Don't Settle: 3 tips for communicating with your contacts 

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There’s no shortage of ways to communicate with people these days.  You can post your weekend plans on Facebook for hundreds of people to see in seconds.  Or easily text your colleague about a sketching question while you're out in the field.

It’s amazing that we have access to correspond with tens or even hundreds of thousands of people almost instantly.  But of course, not all methods of communications are created equal.  For business owners, one of the easiest and most strategic ways to stay in contact with your clients is via email.

Don't Settle:  Stop lowering your fees

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Nobody wants to be underpaid for their work.  But when the market slows down, it can seem like you have no other option.  You might end up gritting your teeth and taking  low-fee orders just to pay the bills.
 
Trust us:  it doesn't have to be this way. 
Lowering your fees is counterproductive — and it's completely avoidable.  In fact, there are a number of tried-and-true strategies you can use to protect yourself against the ups and downs of the market.  You might even start flourishing during the lean months!

Don't Settle: Tackle your 2018 goals with a website 

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Same old same old...

It's 9 a.m. on a Tuesday.  Your coffee cup is warm in your hand.  And as you walk into your office, you hope there's another order waiting for you in your inbox.  But, as you knew there would be, there's something else demanding your attention...

XSites update: Start 2018 off on the right foot

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Ready to see more orders in your inbox and cash in your pocket?  Take advantage of the new themes, ready-made email campaigns, and mobile-friendly pages in our January XSites update. 

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