Having a website for your business is like having an entry in the Yellow Pages used to be: it's a no-brainer. Unfortunately, making decisions about your website isn't always so straightforward. To make changes that actually work, you need to know as much as possible about how your site is performing. Is your new theme holding visitors' attention better than before? How many of your page views are from your local area? Is your site memorable enough that the same people end up coming back week after week?