Having a website for your business is like having an entry in the Yellow Pages used to be: it's a no-brainer. Unfortunately, making decisions about your website isn't always so straightforward. To make changes that actually work, you need to know as much as possible about how your site is performing. Is your new theme holding visitors' attention better than before? How many of your page views are from your local area? Is your site memorable enough that the same people end up coming back week after week?
Armed with this kind of data, you can make decisions about the design and content of your site that will make you stand out amid the competition. For instance, if you're able to pinpoint a specific page on your site that tends to get recurring traffic, you can shift your marketing efforts to that page for visibility. Or, if you can see that the majority of your page views come from tablets, then you know your site needs to look great on a small screen.
If you have an XSite, you already have access to basic statistics like total page views. But, to help you go the extra mile, Google Analytics offers free business tools and reporting. Once you link it up to your site, you'll get real-time, data-rich statistics in just a few days!
Watch the video below to learn how to connect Google Analytics to your XSite. It takes less than two minutes.
If you don't even have a website yet, that's okay. It's never too late to get started. There are tons of website hosting services out there, including our very own XSites, which come pre-loaded with appraiser-specific content and designs. Get yours today for just $299. As always, your purchase is backed by our 100-day, money-back guarantee.