Get non-lender business with custom webpages for each niche

Written by on January 28, 2014

In July we posted this Tech Tip about creating custom pages for getting non-lender clients from Google. Now that the mortgage market has slowed and many appraisers are looking to increase non-lender work, we thought it was especially helpful so we're presenting it again.

Showcase your expertise by creating webpages geared toward non-lender, high-fee work from homeowners, attorneys, agents, and CPAs. See how in the two minute video above.

Real life example: You specialize in helping homeowners in your area challenge their property taxes, but does anyone know about it? Just having a website to begin with is a great place to start, but you need to showcase this specialty.

Snag your share of Google traffic by creating a page for your niche specialties, such as tax challenge information geared towards homeowners. The XSite was specifically built for generating non-lender work for appraisers and makes it easy to add these specialty pages. You don't have to write anything from scratch either. Simply take a few minutes to tweak and publish your new pages.

Quick stat: XSites pages have had over 100 million visitors in the last year. That's proof that consumers are looking for appraisers and staying on their XSites.


Get more marketing tips for drumming up high-fee, non-lender business by signing up for a free webinar:

Easy, effective marketing for appraisers 11AM Central, January 29th RSVP here

Marketing focus: High-fee work from attorneys, CPAs, and agents 1PM Central, January 29th RSVP here

Jumpstart your Appraiser XSite 3PM Central February 11th RSVP here

And, if you don't have an Appraiser XSite yet, click here to learn more and get a free no-strings trial.