XSellerate grows and improves, providing you more ways to market to clients

Written by Nathan Thomas on May 3, 2005

With the busy summer real estate season upon us, look to our XSellerate marketing system to provide you even more ways to generate business. We've pumped up the system with several new ways to communicate with new prospects, as well as current and past clients.

Some of the newest features in XSellerate are fully customizable newsletters for you to send to your contact list. Newsletters allow you to reinforce your rapport with existing clients and establish yourself as an expert in the eyes of prospects at the same time. And by sending your customers useful news and information, you're also using one of the most effective marketing tactics in the business - providing a free gift!

We've provided the templates for you, but you can name your newsletter, edit the existing text, drop in your picture and contact information and customize it however you like. You don't have to worry about writing articles, either. Each month, we'll automatically upload new, timely stories and tips to your newsletter templates. Of course, if you'd like to write your own news items, there's room to add them. Or replace one or all of our stories - it's up to you!

Along with the newsletters, we added more than 50 new campaigns to XSellerate. They include a selection of sympathy and get well messages to give your clients the personal touch. Plus, you'll find and spring and summer-themed messages to target clients during the busiest time of the year for the real estate business. We also added new campaigns that prompt recipients to use the tools provided on your XSite, such as mortgage calculators and DirectFax to make their mortgage experience fast and easy.

There have also been changes made to XSellerate's delivery capabilities, giving you more choices on how and when your campaigns are sent to your clients:

  • Recurring one-time campaigns. This feature allows you to send a one-time ad daily, weekly, monthly, quarterly or yearly, which is especially helpful for newsletters, annual events and internal reminders. This option also allows you to schedule a one-time ad in advance by choosing to have the ad start and end on the same day under the "Daily" option.
  • Add-in options for drip ads. You now have the option to start incoming contacts at the beginning of a drip campaign or from the day that they enter a drip campaign. This option is available on Step 2 of your XSellerate Campaign Wizard.
  • Date selection for drip ads. You can select specific days via a calendar or select days in between ads for your drip campaigns to be delivered. These options are also available on Step 2 of your XSellerate campaign scheduling Wizard.

We're constantly adding new features and campaigns to your XSellerate marketing solution (at no charge), which we hope translates into more repeat and referral business for you. If you ever have a suggestion or a question about XSellerate, feel free to e-mail us at info@alamode.com.