On the go while on the job? So is your XSite

Written by Nathan Thomas on October 25, 2005

The demand for technology built for the "mobile workforce" - those businesses with employees who spend as much time away from the home office as they do in it - is growing at a staggering pace. From Blackberries to Bluetooth, technology had made it possible for businesses to get out of the office and into homes, cars, airports, even the local Starbucks.   Read more...

a la mode and LoanBright plan to integrate LoanBright’s lead generation tools into Mortgage XSites

Written by Nathan Thomas on October 25, 2005

ORLANDO, FL -- a la mode, inc., developer of multi-market real estate software and online services, announced its plan to integrate the Pay-Per-Click (PPC) advertising and mortgage lead generation services from LoanBright into the business-building tools of its Mortgage XSite websites and XSellerate automated marketing suite. Mortgage XSites and XSellerate users, particularly mortgage brokers, will be able to easily subscribe to and take advantage of LoanBright's comprehensive suite of services.   Read more...

Use a business e-mail address for more professional results

Written by Nathan Thomas on October 20, 2005

The domain name of your Appraiser XSite website, or other business website, is a vital component in your marketing. Your website address should be on everything that reaches potential clients or customers. That includes yellow pages ads, business cards, e-mail signatures and all client correspondence. Doing this helps brand your website as the public face of your business.   Read more...

Educate your clients on the new Fannie forms

Written by Nathan Thomas on October 20, 2005

As lenders start requiring the new Fannie Mae appraisal forms November 1, many of your customers, especially brokers not directly affiliated with a lender, are going to rely on you as their appraisal expert to tell them what they need to know about the new forms. Even if they don't look to you, you should take the opportunity to market yourself as their local subject matter expert. Beyond marketing value, taking this opportunity to tell the story of the new forms accomplishes some good substantive things, too.   Read more...