Understanding the new doorway forms on your XSite

Written by Nathan Thomas on July 14, 2005

In the last edition of the Agent e-Newsletter we described some of the new lead capture tools available on your Agent XSite website. One such tool is the doorway form, which is a form that your visitors see before they can get to their requested page. When a visitor fills out the form, you get detailed contact information on their first visit, which can automatically be added to a particular contact group for follow up. There are two categories of doorway form settings that are available on your XSite:   Read more...

Not getting ranked on search engines? Here are five questions to ask yourself

Written by Nathan Thomas on July 14, 2005

As you know, the single most important thing you can do to increase your XSite's ranking with search engines is to have other relevant websites to link to yours. As long as the websites you swap links with are live and legitimate, search engines will count that link as a "vote" for your site, thereby increasing your site's popularity in the search engines. Plus, if the site that has a link to yours is already indexed, you will also receive a visit from the spiders that visit their site.   Read more...

We want to know your business inside and out

Written by Nathan Thomas on July 5, 2005

As you know, to be successful in any business you need to know your customers and anticipate their needs. There are many technology companies out there that sell websites and tools for real estate agents, but really don't know your business. We wanted to raise the bar and truly understand how you work and what technology matters most to you and your clients.   Read more...

Overcome language barriers between you and your clients

Written by Nathan Thomas on June 23, 2005

For the fourth consecutive year, President Bush has designated June as National Homeownership Month in effort to increase minority homeownership. In 2002, President Bush challenged the Office of Housing and Urban Development (HUD) to create 5.5 million new minority homeowners by the end of the decade and the office reported June 18 that it is already halfway to that goal.   Read more...

New XSite tools can turn visitors into leads on their first visit

Written by Nathan Thomas on June 23, 2005

There's no question that the real estate market is hell-bent on having another stellar year. Fannie Mae's Chief Economist David Berson last week predicted another record year for home sales and mortgage rates continue to be historically low. The pool of potential buyers and sellers will always be much larger during strong market conditions, making now a good time to beef up your prospect base. That way, if the market changes, your business will remain healthy because you already have a solid customer base from which to do business. This week we're introducing new lead capture tools on your XSite that help you prepare your business for market changes by allowing you to obtain detailed information about your XSite visitors so you can convert them into solid leads faster and better serve their needs. How the lead capture forms work Using your XSite wizard, you can create forms that aim to get specific data from your visitors, such as whether they're a first-time buyer, luxury-home buyer, seller, vacation-home buyer, etc. We've given you several default forms such as "Looking to Buy?" "Got a Question?" as well as your own custom forms. Then you can add the forms to content pages that your target visitors are most likely to go on your site. When a visitor completes a form, they can be assigned to a contact group (e.g. "First time buyers") for marketing follow up. If you use XSellerate automated marketing with your XSite lead capture forms, an e-mail drip campaign can be auto-assigned to a contact based on the form they filled out. The new lead capture tools also allow you to track which forms are producing the most leads for you by checking the forms statistics. The statistics will show you how many pages a particular form appears and how many leads it's generated in a specified time - 30 days, 60 days, etc. See an example of the form manager here.   Read more...