Topic:  Newsletter Articles

New efforts to reinvigorate FHA

Written by on February 9, 2006

The Bush administration moved after the President's State of the Union address, which only briefly touched on housing in the context of rebuilding the New Orleans area, to re-introduce FHA proposals that would make more people eligible for insured mortgages.   Read more...

Viral marketing strategies for your business

Written by on January 30, 2006

Viral marketing refers to any strategy that encourages people to pass on a marketing message to others, creating the potential for growth in the message's exposure and influence. There are examples of viral marketing all over the web. If you have a Hotmail e-mail account, you unwittingly infect the recipient with the footer message included in each e-mail. Hallmark.com offers free e-cards for you to send to a friend, who will have to watch a short advertisement for Hallmark before reading your message.   Read more...

Wowing customers now means more referrals later, study says

Written by on January 27, 2006

When shopping for a lender, 61 percent of recent borrowers asked their friends family members, their REALTOR® or other personal acquaintances for recommendations on choosing a mortgage company, according to the J.D. Power and Associates 2005 Primary Mortgage Origination Study. Additionally, more than 40 percent of borrowers indicate they utilize the Internet as a resource for gathering information during their lender shopping process.   Read more...

Many hundreds learn Aurora, debate future of profession at successful Winter Convention

Written by on January 27, 2006

Our second annual Winter Convention in Las Vegas January 16-18 was an incredible success. Click here for a roundup. We want to thank all attendees, all the exhibitors, VIPs like former HUD Secretary Andrew Cuomo, 2005 National Association of REALTORS® President Al Mansell, "visiting professors" like Henry Harrison, who taught an acclaimed seminar on the new Fannie Mae forms, and Jeff Jones, whose network security classes are favorites, the staff of the Rio All-Suite Hotel and Casino, and everyone else who made the event so great.   Read more...

Copyrighting a hot topic in Vegas

Written by on January 27, 2006

Tim Vining, the Washington state appraiser who won a $50,000 settlement from a client for copyright infringement, was cheered when introduced as the first appraiser to successfully defend his intellectual property rights at a panel discussion of appraisal advocacy issues at our second annual Winter Convention. His story riveted the hundreds gathered at lunch to hear about issues like copyrighting, false advertising of appraisal alternatives, AVMs and lender pressure.   Read more...

Using your XSite to connect with Generation X

Written by on January 12, 2006

Generation X - those born roughly between 1965 and 1979 - have become the most prominent home buyer group today. In fact, National Association of Home Builders (NAHB) research on consumer preferences indicates that 37 percent of Gen-Xers and 27 percent of echo boomers (those born after 1979) intend to buy homes in the next two years, compared to just 13 percent of baby boomers and 6 percent of seniors.   Read more...

Get your XSite noticed sooner with Google Sitemaps

Written by on January 12, 2006

If you're like many website owners, you're constantly making changes and updating the pages of your site so search engines index them - thereby allowing you to generate more traffic. The problem is most search engines keep methods of indexing web pages a secret, so you don't always know how or when anyone will find them or the changes you've made.   Read more...