Written by:  Nathan Thomas

Web marketing features like Yahoo!® Local and Google™ Local enable search engine users to find relevant local information with neighborhood business listings, maps, directions and web pages. Why should you list your business on one (or both) of these sites? You'll make it easy for clients and new customers to find your business, you have full control over your listing and, best of all, it's free.   Read more...

A 2004 survey of appraisal practitioners by The Appraisal Foundation, the results for which were reported this month, found that more than half of residential appraisers feel they are expected to hit a certain value or risk losing business.   Read more...

Mortgage XSite websites debuted almost a year ago and have been making day-to-day business easier for thousands of brokers just like you. If you purchased your XSite last summer, it's up for renewal soon and we made it easy to renew your XSite online here. Of course, you can always call 1-800-ALAMODE to renew as well!   Read more...

Lately, you may have heard a lot about web features like Yahoo! Local and Google Local that enable search engine users to find relevant local information with neighborhood business listings, maps, directions and web pages. Why should you list your business on one (or both) of these sites? You'll make it easy for qualified prospects to find your business, you have full control over your listing and, best of all, it's free!   Read more...

Deciding when to send your e-mail campaigns is crucial because, of course, you want to make sure your e-mail is read by as many prospects as possible. Many marketing firms and analysts have made a science out of predicting response rates from their e-mail marketing efforts. But the truth is there is no magical day or time to send e-mail that will ensure high clicks and open rates (The time it takes for a person to open his e-mail from you). There are, however, a few guidelines that many companies follow to ensure they get the most mileage out of every e-mail sent.   Read more...

Did you know that you can get qualified visitors sent directly to your XSite with just a few clicks? That's because back in November, we entered into an agreement with HomeGain Inc., the Internet's largest consumer-to-agent mat   Read more...

With the busy summer real estate season upon us, look to our XSellerate marketing system to provide you even more ways to generate business. We've pumped up the system with several new ways to communicate with new prospects, as well as current and past clients.   Read more...

Mortgage technology pioneer Scott Cooley has produced a white paper contending Fannie Mae and Freddic Mac have stifled technological innovation by inserting their automatic underwriting systems (AUSs) into the marketplace and insisting upon their use by lenders. Further, he warns that the Government Sponsored Enterprises (GSEs) have the power to force all appraisal orders to be routed through their AUSs and charge appraisal transaction fees.   Read more...

If you're like most mortgage brokers, you're always trying to figure out what makes your website "sticky" - the term used to describe a website that's interesting, interactive and engaging enough to keep a visitor on the site and coming back to it again and again. Here are a few tried-and-true tips from fellow Mortgage XSite website owners to increase the "stickiness" of your site:   Read more...

With the busy summer real estate season upon us, look to our XSellerate marketing system to provide you even more ways to generate business. We've pumped up the system with several new ways to communicate with new prospects, as well as current and past clients.   Read more...