Written by Nathan Thomas on February 24, 2006
According to the 2005 National Association of Realtors® Profile of Home Buyers and Sellers, both home sellers and buyers choose their REALTORS® based on two main factors: reputation and knowledge of the neighborhood. Read more...
Written by Nathan Thomas on February 24, 2006
It's never a slow month in the product development department here at a la mode. This week we're releasing an enhanced Page Content Editor, which is what you use when you modify or create any text on your Real Estate Professional, Mortgage Broker, and Appraiser Xsites. Read more...
Written by Nathan Thomas on February 14, 2006
Mortgage originations are expected to decline by more than 20 percent from last year's level of 2.79 trillion, according to the Mortgage Bankers Association's (MBA) three-year economic forecast. As a result, many mortgage brokers are putting in extra marketing effort to assure they'll have a steady flow of referrals from their business partners. Read more...
Written by Nathan Thomas on February 14, 2006
Everyone knows the value of word-of-mouth advertising: It's free and brings in high quality leads that are already sold on your services. But no mortgage broker can rely on this tactic alone. Here are three ways to get referrals that you may not have thought of yet: Read more...
Written by Nathan Thomas on February 9, 2006
Appraiser XSite websites are getting (more) organized when it comes to site Theme selection. Themes are the look and feel of your XSite - the color scheme, layout, graphics, headers, and so on. You probably know you can change yours, throughout your whole site, with just a few clicks. (If you didn't, now is a great time to give it a spin!) Read more...
Written by Nathan Thomas on February 9, 2006
Aurora users: Still cloning? We hope not, that would be like taking digital photos but then printing them out on photo paper and taping them to addenda instead of manipulating and inserting them directly into your reports. Read more...
Written by Nathan Thomas on February 9, 2006
LandSafe announced it was revising its policy, implemented with the official introduction of the new Fannie Mae forms, requiring a cost approach analysis on all reports. Read more...
Written by Nathan Thomas on February 9, 2006
The Bush administration moved after the President's State of the Union address, which only briefly touched on housing in the context of rebuilding the New Orleans area, to re-introduce FHA proposals that would make more people eligible for insured mortgages. Read more...
Written by Nathan Thomas on January 30, 2006
This week we're releasing a new feature, Listings Publisher, on your real estate XSite websites that will allow your listings to get more exposure than they you ever could using just an MLS. Read more...
Written by Nathan Thomas on January 30, 2006
Viral marketing refers to any strategy that encourages people to pass on a marketing message to others, creating the potential for growth in the message's exposure and influence. There are examples of viral marketing all over the web. If you have a Hotmail e-mail account, you unwittingly infect the recipient with the footer message included in each e-mail. Hallmark.com offers free e-cards for you to send to a friend, who will have to watch a short advertisement for Hallmark before reading your message. Read more...