Wowing customers now means more referrals later, study says
Written by Nathan Thomas on January 27, 2006
When shopping for a lender, 61 percent of recent borrowers asked their friends family members, their REALTOR® or other personal acquaintances for recommendations on choosing a mortgage company, according to the J.D. Power and Associates 2005 Primary Mortgage Origination Study. Additionally, more than 40 percent of borrowers indicate they utilize the Internet as a resource for gathering information during their lender shopping process. Read more...