Topic:  Newsletter Articles

Lately, you may have heard a lot about web features like Yahoo! Local and Google Local that enable search engine users to find relevant local information with neighborhood business listings, maps, directions and web pages. Why should you list your business on one (or both) of these sites? You'll make it easy for qualified prospects to find your business, you have full control over your listing and, best of all, it's free!   Read more...

Deciding when to send your e-mail campaigns is crucial because, of course, you want to make sure your e-mail is read by as many prospects as possible. Many marketing firms and analysts have made a science out of predicting response rates from their e-mail marketing efforts. But the truth is there is no magical day or time to send e-mail that will ensure high clicks and open rates (The time it takes for a person to open his e-mail from you). There are, however, a few guidelines that many companies follow to ensure they get the most mileage out of every e-mail sent.   Read more...

Did you know that you can get qualified visitors sent directly to your XSite with just a few clicks? That's because back in November, we entered into an agreement with HomeGain Inc., the Internet's largest consumer-to-agent mat   Read more...

With the busy summer real estate season upon us, look to our XSellerate marketing system to provide you even more ways to generate business. We've pumped up the system with several new ways to communicate with new prospects, as well as current and past clients.   Read more...

Mortgage technology pioneer Scott Cooley has produced a white paper contending Fannie Mae and Freddic Mac have stifled technological innovation by inserting their automatic underwriting systems (AUSs) into the marketplace and insisting upon their use by lenders. Further, he warns that the Government Sponsored Enterprises (GSEs) have the power to force all appraisal orders to be routed through their AUSs and charge appraisal transaction fees.   Read more...

If you're like most mortgage brokers, you're always trying to figure out what makes your website "sticky" - the term used to describe a website that's interesting, interactive and engaging enough to keep a visitor on the site and coming back to it again and again. Here are a few tried-and-true tips from fellow Mortgage XSite website owners to increase the "stickiness" of your site:   Read more...

With the busy summer real estate season upon us, look to our XSellerate marketing system to provide you even more ways to generate business. We've pumped up the system with several new ways to communicate with new prospects, as well as current and past clients.   Read more...

Over the past few months, we've been hard at work adding new campaigns to the XSellerate marketing campaign library to provide you even more ways to communicate with new prospects and past clients, buyers or sellers.   Read more...

The XSites Network rankings of appraisers now are different than the rankings the old Mercury Network produced. This is a result of our recent switchover of the Mercury Network to the new XSites Network, and here's how they work.   Read more...

In the last two months we've made available 70 new campaigns in XSellerate, the online marketing resource bundled with Enterprise-level Appraiser XSite websites. There are a lot of meaty items here that will help you convey a professional, expert image to clients.   Read more...