Posts about News

Kick-start your customer referral business

on February 14, 2006

Everyone knows the value of word-of-mouth advertising: It's free and brings in high quality leads that are already sold on your services. But no mortgage broker can rely on this tactic alone. Here are three ways to get referrals that you may not have thought of yet:

Countrywide, Full Spectrum make cost approach optional

on February 9, 2006

LandSafe announced it was revising its policy, implemented with the official introduction of the new Fannie Mae forms, requiring a cost approach analysis on all reports. The cost approach will still be required on all manufactured home (1004C) appraisals except where FHA requirements might dictate otherwise.  It will also be required for all LandSafe “National […]

New efforts to reinvigorate FHA

on

The Bush administration moved after the President's State of the Union address, which only briefly touched on housing in the context of rebuilding the New Orleans area, to re-introduce FHA proposals that would make more people eligible for insured mortgages.

More, and better organized, XSites Themes

on

Appraiser XSite websites are getting (more) organized when it comes to site Theme selection. Themes are the look and feel of your XSite – the color scheme, layout, graphics, headers, and so on. You probably know you can change yours, throughout your whole site, with just a few clicks. (If you didn't, now is a […]

Viral marketing strategies for your business

on January 30, 2006

Viral marketing refers to any strategy that encourages people to pass on a marketing message to others, creating the potential for growth in the message’s exposure and influence.  There are examples of viral marketing all over the web.  If you have a Hotmail e-mail account, you unwittingly infect the recipient with the footer message included […]

Viral marketing strategies for your business

on

Viral marketing refers to any strategy that encourages people to pass on a marketing message to others, creating the potential for growth in the message's exposure and influence. There are examples of viral marketing all over the web. If you have a Hotmail e-mail account, you unwittingly infect the recipient with the footer message included […]

Copyrighting a hot topic in Vegas

on January 27, 2006

Tim Vining, the Washington state appraiser who won a $50,000 settlement from a client for copyright infringement, was cheered when introduced as the first appraiser to successfully defend his intellectual property rights at a panel discussion of appraisal advocacy issues at our second annual Winter Convention.  His story riveted the hundreds gathered at lunch to […]