Posts about News

Season’s Greetings: Getting prospects to read your e-mails

on December 5, 2005

During the holidays your prospects' e-mail inboxes are bombarded with seasonal deals and coupons from retailers and you may be wondering how effective your e-mail marketing is this time of year. The rule of thumb used to be to avoid sending email marketing at all during the holiday season – roughly November through the first […]

How to write dynamic web content

on November 23, 2005

As you know, your XSite comes with unlimited professionally-written content pages, which you can edit as needed to make them more personal or more geared towards your market.  But you may also want to write your own content pages from time to time.  But writing content for the web is different than writing an essay […]

Meet the winner of our Porsche Boxster giveaway!

on

Meet Nathan Gilliam, president/broker of Palm Coast, Fla.-based Resident Real Estate Network. Gilliam is the lucky winner of a brand new 2006 Porsche Boxer convertible … even though it took some work convincing him he'd really won the giveaway.

How to write dynamic web content

on

As you know, your XSite comes with unlimited professionally-written content pages, which you can edit as needed to make them more personal or more geared towards your market. But you may also want to write your own content pages from time to time. But writing content for the web is different than writing an essay […]

How to write effective web content

on November 21, 2005

As you know, your XSite comes with more than 75 (20 for XSites Standard level) professionally-written content pages.  You can edit them as needed to make them more personal or more geared towards your market.  But you may also want to write your own content pages from time to time.  But writing content for the […]

Three common marketing mistakes … and how to correct them

on

As a mortgage broker, you're constantly trying to get into the heads of your prospects to learn what will prompt them to contact you instead of your competition. However, as Julie Ryan, a real estate marketing expert based in Australia, explained, there are several common mistakes made in the process.

How to write effective web content

on

As you know, your XSite comes with more than 75 (20 for XSites Standard level) professionally-written content pages. You can edit them as needed to make them more personal or more geared towards your market. But you may also want to write your own content pages from time to time. But writing content for the […]

Appraiser prevails in copyright infringement case

on November 17, 2005

Tim Vining, a commercial/agricultural appraiser from eastern Washington state, won a historical victory in court last month.  Since we at a la mode began telling you that your work product, including your appraisal reports, is your intellectual property, we’ve (and you’ve) heard all sorts of arguments why you can’t copyright your work.  We — and […]

Appraiser prevails in copyright infringement case

on

Tim Vining, a commercial/agricultural appraiser from eastern Washington state, won a historical victory in court last month. Since we at a la mode began telling you that your work product, including your appraisal reports, is your intellectual property, we've (and you've) heard all sorts of arguments why you can't copyright your work. We — and […]