Posts about News

Three marketing mistakes agents make — and how to correct them

on November 10, 2005

“Every year, more money is spent on advertising research than medical research.” That’s what Australian real estate marketing guru Julie Ryan told her standing room-only session “Fire Up Your Marketing” at last month’s National Association of REALTORS® (NAR) Conference and Expo.  As real estate agents, you’re constantly trying to get into the heads of your […]

Drive more traffic to your XSite with LoanBright

on November 4, 2005

As you may know, plans are underway to provide you with another tool to generate more leads to your Mortgage XSite website. Last week at the Mortgage Bankers Association (MBA) Convention & Expo, we announced plans to integrate LoanBright’s Pay-Per-Click (PPC) advertising and mortgage lead generation services, allowing mortgage brokers like you to drive more […]

Five valuable marketing tactics for past clients

on

Most mortgage brokers know that marketing to their past clients is one of the best ways to generate repeat and referral clients, but few actually do it because they spend most of their time and money prospecting new clients. It's easy to market to past clients as long as you give them something of value. […]

Drive more traffic to your XSite with LoanBright

on

As you may know, plans are underway to provide you with another tool to generate more leads to your Mortgage XSite website. Last week at the Mortgage Bankers Association (MBA) Convention & Expo, we announced plans to integrate LoanBright's Pay-Per-Click (PPC) advertising and mortgage lead generation services, allowing mortgage brokers like you to drive more […]

On the go while on the job? So is your XSite

on October 25, 2005

The demand for technology built for the "mobile workforce" – those businesses with employees who spend as much time away from the home office as they do in it – is growing at a staggering pace. From Blackberries to Bluetooth, technology had made it possible for businesses to get out of the office and into […]

Appraisal Subcommittee is ground zero in Washington for appraisal rules

on October 20, 2005

You pay $25 a year to fund Appraisal Foundation grants, federal oversight of state appraisal boards, and the Appraisal Subcommittee national appraiser registry. You should make sure your investment is working for you by checking the registry – click on the previous link – periodically to be sure your license information is correct.  Your clients […]

Use a business e-mail address for more professional results

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The domain name of your Appraiser XSite website, or other business website, is a vital component in your marketing. Your website address should be on everything that reaches potential clients or customers. That includes yellow pages ads, business cards, e-mail signatures and all client correspondence. Doing this helps brand your website as the public face […]