“Every year, more money is spent on advertising research than medical research.” That’s what Australian real estate marketing guru Julie Ryan told her standing room-only session “Fire Up Your Marketing” at last month’s National Association of REALTORS® (NAR) Conference and Expo. As real estate agents, you’re constantly trying to get into the heads of your […]
As you may know, plans are underway to provide you with another tool to generate more leads to your Mortgage XSite website. Last week at the Mortgage Bankers Association (MBA) Convention & Expo, we announced plans to integrate LoanBright’s Pay-Per-Click (PPC) advertising and mortgage lead generation services, allowing mortgage brokers like you to drive more […]
Most mortgage brokers know that marketing to their past clients is one of the best ways to generate repeat and referral clients, but few actually do it because they spend most of their time and money prospecting new clients. It's easy to market to past clients as long as you give them something of value. […]
As you may know, plans are underway to provide you with another tool to generate more leads to your Mortgage XSite website. Last week at the Mortgage Bankers Association (MBA) Convention & Expo, we announced plans to integrate LoanBright's Pay-Per-Click (PPC) advertising and mortgage lead generation services, allowing mortgage brokers like you to drive more […]
The demand for technology built for the "mobile workforce" – those businesses with employees who spend as much time away from the home office as they do in it – is growing at a staggering pace. From Blackberries to Bluetooth, technology had made it possible for businesses to get out of the office and into […]
The Aurora generation of WinTOTAL, our form filling and business management software, is shipping to our appraiser customers right now. By the end of November, every appraiser on the XSites Network will have it.
You pay $25 a year to fund Appraisal Foundation grants, federal oversight of state appraisal boards, and the Appraisal Subcommittee national appraiser registry. You should make sure your investment is working for you by checking the registry – click on the previous link – periodically to be sure your license information is correct. Your clients […]
The domain name of your Appraiser XSite website, or other business website, is a vital component in your marketing. Your website address should be on everything that reaches potential clients or customers. That includes yellow pages ads, business cards, e-mail signatures and all client correspondence. Doing this helps brand your website as the public face […]