a la mode adds RentRange to the TOTAL Store

Written by on July 8, 2013

Naples, FL – a la mode, the creator of the market-leading TOTAL family of real estate appraisal products, announced today that the RentRange® Advanced Report is available in their TOTAL Store and fully integrated with the TOTAL family of appraisal software.

The Store allows any appraiser to securely select from a growing list of third-party and a la mode products designed to extend the feature set of the core TOTAL appraisal programs.  The TOTAL family of software products is the dominant appraisal report platform in the industry, used by more than half of all appraisers nationwide.

RentRange is the premier national provider of residential rental data, analytics, and valuation solutions to appraisers, institutional investors, mortgage lenders, and financial institutions.  The Advanced Report helps appraisers determine an estimate of how much a particular property can be rented for in the open market.  It also provides a visual of the segmented low, median, and high rental values by radius and zip code, and includes other key factors such as localized vacancy rates, saturation percentages, and market strength indicators.  Appraisers can now include a PDF copy of this comprehensive report in their final appraisal.  Because of RentRange’s streamlined integration with TOTAL 2013 through TOTAL Store’s Application Programming Interface, these reports are produced without retyping location data or opening a web browser.

Eric Taylor, President of RentRange LLC, is confident that the Advanced Report will create new revenue producing opportunities for the valuation community. “As with any automated solution, there is growing demand for feet-on-the-street validation of condition and location based factors that influence overall value and marketability.  The entry level incorporation of our report as a value-added supplement and the more complex integration of our underlying data to develop an assisted ‘Rental Price Opinion’ have each proven to be viable industry innovations in this investor focused marketplace.”

John Farley, President of a la mode’s Appraisal Division, welcomes RentRange to the long list of TOTAL Store Merchants. “We’re excited to include RentRange in the TOTAL Store.  The amount of specialized data they compile, even on a localized level, is substantial.  We think appraisers will really benefit from using the report tool, especially for investment properties,” Farley said.

The TOTAL Store, and the associated integration APIs, allow third-party vendors to seamlessly integrate into the underlying TOTAL product architecture for a superior customer experience, all while avoiding the delays of traditional integration deal negotiations.  TOTAL products are used by more of the nation’s real estate appraisers than all other competing software applications combined, so inclusion in the TOTAL Store is essential to reaching the vast majority of real estate appraisers.  For more information, visit www.alamode.com/TOTALStore.

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About a la mode
Celebrating 27 years as a mission-critical workflow technology leader in the real estate and mortgage industries, a la mode’s products are used by hundreds of thousands of appraisers, salespeople, inspectors, and lending professionals to power more than 50% of all residential real estate transactions in the US each year.  a la mode’s flagship product for the lending industry is its Mercury Network, the nation’s premiere valuation Vendor Management Platform with almost 30,000 transactions a day.  In the appraisal sector, its TOTAL desktop software line is dominant, used by more appraisers than all other brands combined.  And in the agent market, a la mode’s Broker Reciprocity and Analytics products enjoy top-tier direct access to MLS listings and sales data via integration contracts with local boards serving more than 500,000 licensed salespeople nationwide.
a la mode is headquartered in Naples, FL, with additional offices and approximately 200 employees located in Oklahoma City, Salt Lake City, and Washington, DC.  For more information about the company, visit www.alamode.com.
All product and company names herein may be trademarks of their registered owners.
Press inquiries, contact:
Chief Marketing Officer
a la mode, inc.
About RentRange, LLC
RentRange is the nation’s premier provider of rental market intelligence to the financial services and real estate industries, delivering a wide assortment of address and geography level rental data, analytics, and rent based valuation solutions for single and multi-family properties.  Their products include a combination of on-demand automated rent valuation reports and subscription based macro data available at the MSA, county, city and zip code levels.  The company successfully fills a longstanding void in the information services community by providing a standardized, reliable source for national residential rental data that is tremendously important for confident and effective decision making.
RentRange is headquartered in Westminster, CO.  For more information about the company, visit www.rentrange.com.
Press inquiries, contact:
Strategic Vantage
Marketing & Public Relations

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