DataMaster now fully integrated with TOTAL

Written by on June 9, 2015

Naples, FL – a la mode announced today that DataMaster is now fully integrated with TOTAL, in addition to a la mode's legacy WinTOTAL formfilling system.

DataMaster works seamlessly inside a la mode's forms engines. It electronically transfers the data the appraiser selects, including MLS and public records information, directly into the comps grid. In seconds, DataMaster also calculates Fannie Mae's 1004 Market Conditions report and transfers that information directly into the appraisal form. Additionally, it generates data-applicable comments and creates 16 graphs to clearly communicate market trends and ensures GSE UAD compliance.

"DataMaster's integration with TOTAL has been much anticipated by appraisers across the country," said DataMaster Founder and CEO Rick Lifferth. "Each year nearly a million appraisals are completed using DataMaster and with this integration we're excited to see that grow."

a la mode's formfilling products are used by more than half of all real estate appraisers in the United States. DataMaster is available in over 40 MLS markets nationwide and expanding.

"Appraisers' data is under more scrutiny than ever before," said a la mode Chief Operations Officer Sean Shiplet. "It's important for them to have tools like DataMaster at their disposal to not only speed up their processes but have the most comprehensive data. And now that DataMaster is integrated with TOTAL, appraisers can upgrade from our legacy WinTOTAL Aurora software without hesitation."

DataMaster clients currently using TOTAL will need to update their DataMaster when prompted at login. Those who want to try DataMaster can call 888-362-9222 or visit


About a la mode

A mission-critical technology leader in the financial technology industry for more than 29 years, a la mode's products are used by hundreds of thousands of professionals to power more than 50% of all US real estate transactions. In the real estate sales and financing industry, a la mode's Pipeline ROI division ( hosts the only comprehensive inbound marketing platform, attracting and managing leads for tens of thousands of brokers, agents, and mortgage professionals. And in the appraisal market, a la mode's flagship TOTAL software line ( is the dominant production system, used by more appraisers than all other brands combined.

a la mode is headquartered in Naples, FL, with additional offices and more than 150 employees located in Oklahoma City, Salt Lake City, Atlanta, and Washington, DC. For more information about the company, visit

About DataMaster

Company founder Rick Lifferth has been an appraiser for over 40 years. Through his experience as an appraiser and utilizing the tools and methodology he developed over the years, he created and implemented the DataMaster concept in electronic form. The process helps real estate appraisers save time and money by completing appraisal forms with no re-typing. Over the last four years, DataMaster has increased its national footprint from 12 MLS markets to 40 and is aggressively pursuing this growth pattern. DataMaster is located in Layton, UT just north of Salt Lake City.

See DataMaster in action at DataMaster is currently offering a free 14-day trial. Call 888-362-9222 for your free no-obligation demonstration. To find out when DataMaster will be arriving in your area, visit