a la mode welcomes Appraisal Advisor to the TOTAL Store

Written by on July 23, 2013

Naples, FL – a la mode, the creator of the market-leading TOTAL family of real estate appraisal products, announced today that Appraisal Advisor is available in their TOTAL Store and integrated with the TOTAL family of appraisal software.

The TOTAL family of software products is the dominant appraisal report platform in the industry, used by more than half of all appraisers nationwide. The TOTAL Store strengthens this position by enabling any appraiser to securely select from a growing list of native and third-party products designed to extend the core feature set of TOTAL.

The new integration with Appraisal Advisor gives appraisers the ability to submit anonymous data and reviews about their clients directly to Appraisal Advisor's website (www.appraisaladvisor.com). By contributing to Appraisal Advisor's growing database of thousands of reviews and over 130,000 client profiles, appraisers help create trend lines that show whether the client's financial and ethical reputation is progressively improving or not. Since the reviews are anonymous and exclusively submitted by license-verified appraisers, clients can't manipulate their reviews and rankings.

"Through Appraisal Advisor's TOTAL Store integration, appraisers will be able to quickly and easily report their experiences and fees with a client," said Matt Biggers, CEO of Appraisal Advisor. "It is the only way an appraiser can screen current, new, and potential clients other than through hearsay and vague stories and share their own experiences with certain clients. This integration will help to ensure that appraisers have the most up-to-date financial and ethical information about clients as possible."

John Farley, President of a la mode's Appraisal Division, welcomes Appraisal Advisor to the long list of TOTAL Store Merchants. "Appraisal Advisor compiles and presents their data like a credit score, which creates a really unique database for appraisers. They're going to love the opportunity to check out a potential client before accepting an assignment as well as giving feedback about their experiences with great or not-so-great clients," Farley said.

The TOTAL Store, and the associated integration APIs, allow third-party vendors to seamlessly integrate into the underlying TOTAL product architecture for a superior customer experience, all while avoiding the delays of traditional integration deal negotiations. TOTAL products are used by more of the nation's real estate appraisers than all other competing software applications combined, so inclusion in the TOTAL Store is essential to reaching the vast majority of real estate appraisers. For more information, visit www.alamode.com/TOTALStore or go to the TOTAL Store directly at TOTALStore.alamode.com.

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About a la mode

Celebrating 27 years as a mission-critical workflow technology leader in the real estate and mortgage industries, a la mode's products are used by hundreds of thousands of appraisers, salespeople, inspectors, and lending professionals to power more than 50% of all residential real estate transactions in the US each year. a la mode's flagship product for the lending industry is its Mercury Network, the nation's premiere valuation Vendor Management Platform with almost 30,000 transactions a day. In the appraisal sector, its TOTAL desktop software line is dominant, used by more appraisers than all other brands combined. And in the agent market, a la mode's Broker Reciprocity and Analytics products enjoy top-tier direct access to MLS listings and sales data via integration contracts with local boards serving more than 500,000 licensed salespeople nationwide.

a la mode is headquartered in Naples, FL, with additional offices and approximately 200 employees located in Oklahoma City, Salt Lake City, and Washington, DC. For more information about the company, visit www.alamode.com.

All product and company names herein may be trademarks of their registered owners.

Press inquiries, contact:

Ellana Walker

Chief Marketing Officer

a la mode, inc.

About Appraisal Advisor

Appraisal Advisor, headquartered in Atlanta, Georgia, is a web-based company specializing in tools for real estate appraisers to manage and grow their appraisal businesses. Starting from the ground up in 2011, Appraisal Advisor is celebrating its nationwide launch this year.

Press inquiries, contact:

Kim Drago

Chief Marketing Officer

Appraisal Advisor