Posts about XSites

The Importance of Being Specific (Part 2)

on February 13, 2012

Every part of your marketing needs to be specific. You pick a specific goal, you pick an audience, a pain point, and a message, etc. Don’t forget to also separate your marketing lists, either. In XSite, these are called “groups.” The XSite comes with several built-in groups, but I recommend that you get in and […]

The Privacy Barrier

on February 9, 2012

When a user is browsing the internet, a certain level of anonymity is expected. People value their privacy. Also, they're usually in "search" mode, which from a psychological standpoint is a one-way type of communication – this is usually why pop-up chats and surveys are so annoying to internet users. They usually break your train […]