Posts tagged with Marketing

Drive repeat business with automated email campaigns

on May 22, 2018

You often have to be a jack-of-all-trades to run a small business — and one of the best skills you can learn is marketing. Many appraisers struggle with the idea of marketing themselves, but if you think about it at a basic level, it's simply the act of establishing a relationship. You don't need to […]

Don’t Settle:  Stop lowering your fees

on February 22, 2018

Nobody wants to be underpaid for their work. But when the market slows down, it can seem like you have no other option. You might end up gritting your teeth and taking low-fee orders just to pay the bills. Trust us: it doesn't have to be this way. Lowering your fees is counterproductive — and […]

Simple ways to get new, non-lender clients

on February 17, 2015

Many appraisers have told us lately that they're feeling frustrated with the rigmarole that comes with many lender orders. From the seemingly endless list of new requirements and regulations to requests for more analysis in shorter turn times (all at the same fee), the stress and red tape is exhausting.

5 design tips for a more effective real estate website

on April 30, 2014

Here's a post from our blog for real estate agents (which you can find here). Since this great advice about websites in general and so many appraisers are also agents, we're sharing it. …… I’ve worked for a la mode for seven years now. During that time I’ve been a technician, an MLS coordinator, a […]

Voice of Appraisal interview with Joel Baker


Voice of Appraisal with Phil Crawford is a new weekly radio show "designed to deliver the most up to date news and information for the working real estate valuation professional." If you haven't checked it out yet, we highly recommend it. In fact, we've become the show's first sponsor.

Free guide: Break free of lender assignments

on April 17, 2014

Did you see our post with Rick Neighbors a few weeks ago? (You can read it here if you missed it.) We like Rick's story because we've always been dedicated to helping appraisers stay busy, even when mortgage work is slow. After all, when you're working, we're working. That's why we put together a new […]

Use this new campaign to get attorney work

on April 9, 2014

I'm excited to announce that we've just added a brand new set of e-mail ads for attorneys to XSellerate. These e-mails are mobile friendly and have a modern look and feel. They each have unique content targeted to potential attorney clients — showcasing estate division expertise, easy-to-read appraisals, customer service, and more. And, like all […]

“My XSite is where 95% of my business comes from!”

on March 30, 2014

Rick Neighbors of Texas Real Estate Appraisers shared his marketing advice and XSites experience with us. "While we all need appraisal software to do our jobs, there is another product that we need to be successful in today's world and that is a website. I am happy to say that my a la mode XSite […]