Playing In The Sandbox
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Posts tagged with Marketing
The Two Most Important Things on Your Homepage
When a customer is browsing the internet looking for an appraisal, they generally want to know two things right up front, before anything else:
The Importance of Being Specific (Part 1)
One of the most important concepts surrounding SEO (Search Engine Optimization) and CRO (Conversion Rate Optimization) is that you should strive to be as specific as possible when creating your webpages or marketing content. For appraisers, it shouldn't be too much of a stretch to shy away from being general, and it's absolutely critical to […]
3 common appraisal marketing mistakes and how to avoid them
Successful marketing isn't easy. Lukewarm messages will be ignored or not seen by decision makers in the first place. Overly aggressive messages might turn prospects off. You want to find that sweet spot where potential clients develop a positive perception of you and your services and decide to do business with you.
Web content’s seven deadly sins
Your XSite comes with more than 100 professionally written and fully customizable content pages. But it's easy and important to customize them a little bit to make them more personal and geared to your market. It will dramatically help your search engine rankings, too. Keep in mind that writing content for the web is different […]
Ten more things you can do right now
Our appraiser marketing site has valuable information, tips and resources just for appraisers trying to drum up new business. It also has 10 Ideas You Can Implement Right Now. But there aren't only 10 things you can do today to boost your marketing efforts! Double your pleasure:
Say what you do — here are 10 things to let your clients know that you may not have thought of
The saying goes that the best car salesman can get you excited about the fact the vehicle you're looking at has four wheels.
Lawyers Tell You How To Sell Them Your Services
One thing we get asked a lot lately is “Any advice on where to get new business?” It’s a daily occurrence. One niche to look into is getting business from attorneys, financial planners and other professionals – debt relief, bankruptcy, foreclosure, divorce, probate, even land use and eminent domain. We’ve talked before about how to […]
Blogging tips for site success
As an appraiser, you should definitely consider publishing a blog on your XSite. A Blog, or web log, is nothing more than a journal about your professional opinions on a variety of topics. They're a great way to freshen your content and bring visitors back over and over again. They'll also go a long way […]
Before you root around for new business, take care of the business you have
You're hearing and reading ideas all over the place for diversifying your practice and attracting new business. If you're feeling a pinch, the best place to start, 100 percent of the time, is with the business you already have and value.