Drive more traffic to your XSite with LoanBright

As you may know, plans are underway to provide you with another tool to generate more leads to your Mortgage XSite website. Last week at the Mortgage Bankers Association (MBA) Convention & Expo, we announced plans to integrate LoanBright's Pay-Per-Click (PPC) advertising and mortgage lead generation services, allowing mortgage brokers like you to drive more targeted consumer traffic to your XSite.

LoanBright operates the Loan.com and Compareinterestrates.com loan comparison shopping services for consumers. The Loan.com pay-per-click service works like the bid-based system offered by the major search engines' sponsored links. With Loan.com, however, advertisers bid on categories of loans rather than keywords. Loan.com has defined over 600 different loan categories open for bidding and the minimum bid for a listing is $0.50 per click. Lenders are ranked within each category based on the amount of their bid.

For consumers, Loan.com offers a multi-lender, loan comparison shopping experience where consumers can compare the rates and fees from a variety of lenders, for a variety of consumer loan products. Consumers can click through to a Mortgage XSite where they can apply for loans directly or obtain additional information on specific loan products and services.

Compareinterestrates.com is an online marketplace where consumers can compare 9,000 daily mortgage rate quotes from more than 300 lenders and brokers. Consumers shopping for mortgage financing on Compareinterestrates.com submit a request online for a personalized mortgage rate quote. That request is then matched with, and delivered to, up to four lenders who then contact the consumer.