Quick tips on capturing more leads with your Agent XSite

As you know, generating new leads is a crucial component of any real estate agent's business. Your Agent XSite has the ability to attract hundreds of visitors every month. But achieving that kind of traffic requires some work. Here are a few tips on how to increase your XSite traffic:

Spread the word about your site. Too many people think that it is enough to simply launch a website. These are the same people who become frustrated when they've had their site up for months without getting any new leads. No one will visit your site if you don't promote it. That means mentioning it in your print advertising, business cards, company letterhead, outgoing voice mail message – anywhere you mention your company's name, you should also mention your website address.

Require visitors to leave their name. You can't turn your visitors into customers if you don't know how to contact them. Every single page of your Agent XSite should attempt to capture the visitor's name. Invite them to ask you a question about a specific property you are listing or the home buying process.

We made it easy for you to place pre-built or custom lead generation forms on any page of your XSite. You can choose one of the provided forms or customize your own. The forms can be included on any content page you choose – or all of them! Once a prospective client fills out a lead generation form, an e-mail is automatically sent letting them know their information has been sent to you.

In addition, contact info on a lead generation form is automatically added to your XSite contact manager. You can even assign a group to each lead generation form and that contact will be added to the group assigned to it.

Give them vital information. You sorted through the more than 70 themes available, chosen your colors, your fonts and even uploaded your picture on the home page. Time to call it a day, right? Wrong! To keep visitors on your site (once they know it's there) you have to give them a reason to stay. Why not use your site to educate them on the home buying process?

We've given you more than 95 pre-written content pages on all aspects of buying and selling a home to keep your sites visitors engaged. You can reel in a first-time buyer with "Nine Steps to Home Ownership" or capture a FSBO seller with information on why homes don't sell. Once your visitors see you have something to offer them, they're likely to call you when they're ready to start their home search.

Enlist help from other websites. Following links between websites is the one of the most common ways people find information on the Internet. Getting other sites to create links to your XSite increases your "link popularity" on search engines, thereby generating more traffic to your site.

Some people make the mistake of getting every conceivable site to link to theirs. Quality counts when it comes to linking sites and having your URL on good, popular sites will be far more valuable to your business than linking to hundreds of unknown sites. You're also more likely to attract visitors from the larger amount of people visiting a well-known site. Links from websites that complement yours are also preferable. They target a similar audience and are more likely to send people your way who already have an interest in your services. Good luck!