70 new XSellerate campaigns

In the last two months we’ve made available 70 new campaigns in XSellerate, the online marketing resource bundled with Enterprise-level Appraiser XSite websites. There are a lot of meaty items here that will help you convey a professional, expert image to clients.

One great example is “Automated valuations: You get what you pay for.” Excerpt:

Computers, the Internet, and technology in general have made appraisal turnaround times faster than ever.  But some of our clients are still interested in dipping their toes into using Automated Valuation Models (AVMs), because they’re relatively cheap and fast.  You know what they say about things that seem too good to be true?  Or how they say you get what you pay for?  Here are just some of the things that you don’t get from an AVM.

If the house is really there? A computer can’t so much as drive by a house to see if it’s actually located where it’s supposed to be, has four walls and a roof, and really is a four bedroom split level and not a one bedroom shack.  Many of our clients like to know these things, and not be left to wonder.

Do unique features of a property add to or detract from its market value? So a computer returns an estimated value of $150,000. Did it account for the sewage treatment station next door?  The railroad tracks nearby with trains that blow their whistles every night?  The school district?  The desirability of its tree-lined street versus the next street over?  Short answer: No.  Computers can’t know or account for such factors.

Other heavy-duty marketing messages include “Are your property taxes too high?”, “We’ve virtually eliminated the need for appraisal review,” “The myth of the technophobic appraiser,” “Cut a week off your turnaround times,” and more.

There are new payment “reminders,” including for 30-day and 60-day past due invoices, and a demand letter.  Twenty-four new holiday and special occasion e-mails get your name and business in front of potential and past clients, helping drive future business.  A wide selection of sympathy and get well messages likewise give your clients the personal touch.  And new substantive newsletters of interest to clients and home buyers alike are available, with new content planned every month.