How to analyze your XSite traffic

You've chosen your themes, uploaded pictures and added content pages, calculators and videos. But how do you know who's visiting your XSite? That's where your XSite's Statistics come into play, which you can view by going to the My Office section of your XSite and clicking on "XSite Statistics." It's here you can find out how many visitors came to your site, where they're coming from, what keywords they entered that brought them there, what pages they viewed, and much more.

Although all of this information is available at your fingertips, some of you may be confused by terms such as "visitors," "page views" and "entry pages" and what they tell you about your XSite visitors. So let's clarify things a bit.

Who's there?
A visitor to your XSite is just that – someone who comes to any page on your XSite. When referring to the number of visitors your XSite has generated, you're referring to the total number of people who access a website over a certain period of time. A single person is counted as one visitor each time he/she visits your site. So, if a person visits your site three times during a specified time, it counts as three visitors.

A unique visitor, on the other hand, is someone with a unique IP address (A number used to identify a computer connected to the Internet) entering your site for the first time during a specified period. Unique visitors are counted only once no matter how many times they visit your XSite.

You can check your unique visitors on your Statistics page by scrolling down to the "First Time Visitors" section. You can also how many times a visitor returns to you site in the "Returning Visitors" section. This is a good thing to check regularly since people that visit your site again and again are most likely to become new clients!

What do they want?
While it's important to know how many people are visiting your site, you also want to know what tools and content they find most useful. That's why many XSite owners monitor the "Page Views" section of their Statistics, which tracks the number of times each page on your site has been visited. Similarly, the "Listings" section of your Statistics page tracks the number of views each of your listings receive.

Many agents fine tune their most popular pages with the goal of turning those visitors into leads. For example, if you find that the content page "9 Steps To Owning" has the most views of any other page on your site, you'll want to make sure there's a lead generation form on that site. And if there's a page on your site that you'd like more people to view, you can simply rearrange the pages on your homepage to make it more visible.

How'd they find you?
The entry pages in your Statistics indicate where visitors entered your site. Due to search engines used and links on other websites, you'll likely see that not all of your visitors arrive at your home page first. If you find that many visitors are arriving on one page but you'd like to have them visit other pages, you may want to modify that popular landing page to include links to the page you'd really like them to visit.

The "Referring URLs" section shows you other websites that are sending visitors to your XSite, such as Yahoo! Or Google. And, if you've created linking partners with other Agent XSite owners or other websites, this is a good way to find out which of those sites are bringing you the most traffic.

"Common Search Terms" will tell you what keywords and phrases people use on major search engines to find your XSite. The section also tracks the number of times the keyword or phrase was used over a specific period of time. Because you can see exactly what keywords visitors typed in to get to your site, you can better target your marketing campaigns as well as any pay-per-click services you use.

Now what?
Analyzing your XSite's statistics regularly allows you better target your website and marketing efforts so you can achieve better ROI and, of course, turn more leads into clients!