Stifle your competition with new XSite content pages and themes
Written by a la mode on February 15, 2005
According to the National Association of Mortgage Brokers (NAMB), there are more than 44,000 mortgage brokerage companies around the country – and that number is growing every year. Now, more than ever, you need to differentiate your services from the competition by showing you're the expert in the business. Your online prospects' first impression of your professionalism is the quality of your website design and the information your provide them.
Over the past few weeks, we devoted significant time and resources to creating more Mortgage XSite themes and content to boost your professional image and improve the value of your site for your visitors. We've added 32 new pre-written content pages to your Mortgage XSite giving you a total of 90 different pages – and topics – from which to choose. Some of our newest pages are "Disputing your credit report," "Shopping settlement costs," "Property improvement loan insurance," and "Need a bridge loan?" You can view the full list of additions here.To add your new content pages, visit Step 6 in your XSite Wizard.
"We know that content is king here at a la mode and in marketing, so we decided to release a series of content pushes for our customers. We are working with agents and brokers and other strategic partners to provide only the best content," says Product Manager Brian Ringer.
You also have more design choices for your XSite now that we've added six new theme families, giving you more than 140 customizable themes to pick from for your site. Do you primarily do business in a major metropolitan area such as Miami, Chicago, Las Vegas or Los Angeles? Our new "Cities" themes can help bring a local feel to your site. There are 26 cities to choose from with more on the way!
Our "Corporate" theme family is ideal for commercial or large brokerages who want to portray a crisp, clean image to potential clients. The new "Compact" themes have narrower headers if you want the focus of your website to be on content. And our "Holiday" family makes it easy to add some seasonal flair to your site with themes such as Christmas, St. Patrick's Day, Valentine's Day and Independence Day.
All of our themes can be easily swapped in and out, so you can change them for the holidays, change your XSite's look periodically or to test which theme attracts the most visitors. To add your new themes, visit Step 1 in your XSite Wizard.