How Appraisers Differentiate Themselves
Adapted from Appraising your Business: How to Succeed by Setting Yourself Apart by Dave Biggers, from Working RE, 2005
Posts tagged with Marketing
Leverage your expertise to get lots of inbound links
One of the secrets to boosting your search engine ranking is lots of what are called inbound links — links to your XSite on other websites. Not every inbound link is created equal, though. The most sophisticated search engine algorithms are looking for relevant inbound links.
Make a statement with your home page
An appraiser’s website should be informative and educational. We’re happy to keep our customers from reinventing the wheel when it comes to things like an appraiser glossary, what different designations may mean, a home buyer checklist, etc. Our pre-built content is one of things customers tell us they like the most about XSites. Sometimes people […]
Don’t “stuff” your keywords — here’s how to attract search engines without making them think you’re
Lots of relevant keywords, as often as possible on your website. This is what many website owners have been taught is the key to search engine visibility. But that's only part of the story. And it's possible to do damage to your search engine ranking by going overboard.
Driving Customers to You – Your Car as a Marketing Vehicle
This article is part of the Marketing Classroom series Marketing 101 for appraisers, the Appraiser Classroom is a dedicated page providing appraisers with all the latest how-tos, tips and tricks, and guidance to get high-fee, non-lender work. Click here to go to the Appraiser Classroom. You can turn your vehicle into a rolling advertisement. Costs […]
Make your marketing game plan
In order to get good results from your marketing efforts, it's usually best to operate from a pre-set plan. Of course, it's always a good idea to sit down and plan a good marketing strategy, but chances are you didn’t go to college to get a degree in marketing. You may be thinking you don't […]
Marketing to Lawyers Is a New Ballgame
Most appraisers don’t consider themselves professional salespeople or marketers. So when we say that in order to market to attorneys you need to un-learn everything you know about marketing yourself to lenders, you might think, “big deal.”
Two simple (and often overlooked) marketing tips
In marketing, sometimes it’s the simple things that get forgotten when trying to drive traffic to your business. While hardly earth-shattering, I was reminded this week of two simple things that are often overlooked, yet almost guaranteed to help people find you more often and repeatedly. Put a signature block on every e-mail you send […]
What do appraisers get out of Pay Per Click website marketing?
Yes, you can guarantee that your XSite is on the first page of search results. But maybe not the way you think.
Do you speak lawyer? Here’s how to market yourself to attorneys and financial planners
If you're like a lot of appraisers these days, you're making an extra effort to establish good working relationships with real estate agents, mortgage brokers and other professionals you can hopefully rely on for steady business.