Five appraiser marketing myths busted!

What's holding you back from marketing your business? Proactive marketing is proven to bring in high-fee, non-lender orders. We know you're busy and marketing may be the last thing on your radar, so that's why we put together the top concerns we hear and busted them below.

1. "I need a ton of contacts."

   You don't need hundreds of non-lender contacts to get started. Even if you send a campaign to 10 local attorneys, for example, all it takes is one to bring in high-fee orders you didn't have before. Contact data like that is free and easy to find using the Internet. Check out your State Bar's website or search Google for attorneys and real estate agents in your area.

   You may also be surprised to learn you're sitting on a goldmine of homeowner contacts. Use your past reports to get them. Click here to see how to export address data from WinTOTAL into XSellerate. You can also download homeowner contacts from your local MLS, but be sure to check the restrictions.

   The more you market, the more your contacts list will grow. Send XSellerate's referral messages to your new clients to keep the momentum going. Click here to sign up for our live webinar to learn more ways you can build your contacts list. And, click here to see how one appraisal office built their list.

2. "It takes too much time."

   This could be true if you were starting from scratch, but with XSellerate's ready-made, set-and-forget print and e-mails campaigns, you'll be running professional marketing campaigns in minutes.

   XSellerate's Wizard guides you through the process. Simply upload your contacts, pick out your e-mail and/or print ads, then schedule when they go out. XSellerate sends the messages for you.

3. "I need to hire a graphic designer and/or writer."

   The artwork and writing are already done for you. With over 300 ready-made e-mails, postcards, door hangers, letters, and more, XSellerate is like having a marketing professional working for you full time. They're all written with your potential non-lender clients in mind. And, your contact information is automatically pulled in so you won't even have to edit the messages.

   Of course, you also have free reign to edit or create your own campaigns too with the easy built-in editor. Everything you need to market is at your fingertips.

4. "E-mail marketing is just spam."

   E-mail is a tool that professionals use to communicate their services to potential clients. With XSellerate's targeted campaigns made for appraisers, you aren't sending a generic "mass e-mail" but a tailored message from you that targets your potential clients' needs. For example, advertise PMI removal to homeowners, estate division services to attorneys, helping sellers get the best price to agents, etc. These are services they're looking for or want to learn more about.

   You can set up groups for your contacts too, so you can send them timely e-mails based on their niche or when it's time to pay you. Since you control the schedule, you decide how often messages go out: twice a week, once a month, on specific dates, etc. Besides e-mail, XSellerate offers dozens of print campaigns as well. Postcards, flyers, letters, and door hangers are highly effective for bringing in high-fee, non-lender orders.

5. "Marketing doesn't work."

   It does and we have the stories to prove it. Click here to read how Pearson & Associates brings in new high-fee orders weekly and appraiser Don Clark brought in a $500 forensic review with marketing.

   Whether you're the only appraiser in town or one of dozens in your area, marketing gets your name in front of people and reminds them of your services. They may not be thinking about appraisal services until they get your e-mail or postcard and realize it's been a few years or it's something their clients need.

   If you're still not convinced, try XSellerate for yourself. Send some of the tax challenge e-mails to homeowners, it's the perfect time of year. Click here or call 1-800-ALAMODE to get started today.