a la mode announces free web marketing seminar classes for real estate agents

OKLAHOMA CITY, OK — One of the most overlooked marketing assets available to Realtors® and other real estate agents is their website.  Done right, a website brings in new leads and commissions.  Done wrong, a website can rive prospects away.  a la mode, inc., the company behind the revolutionary Agent XSites real estate website design tool, announced a robust schedule of free, half-day Web Marketing Seminars in Florida, Nevada and Oklahoma that teach Realtors® and other real estate professionals web marketing strategies.

Many agents unfortunately see the goal of having a website as getting ranked on a search engine.  High search engine ranking does get visitors to your site, but real estate professionals learn from the seminar that relevant content, interactivity, and business management components are equally important.  These factors help sites score well with search engines, to be sure, but do what search engines can’t do: keep visitors at your site once they get there, bring them back, and eventually, get them to do business with you.

“Having relevant content that others refer and link to is what makes search engines take notice, not phony keywords,” said Matt Krodel, director of training and documentation for a la mode. “That same strategy is also what turns website visits by home buyers into revenue.  Our seminar – which we designed for agents, not techies – covers solid techniques to make your real estate website visible on search engines.  But, we also teach how to create a ‘sticky’ online destination that becomes an important part of an agent’s entire marketing strategy.”

The seminars are free for Realtors® and other real estate agents no matter who hosts their website – Agent XSites or otherwise.  Topics covered at the seminar include search engine optimization, web design, integrating a website with a traditional marketing plan so that each complements the other, creating content for a site, using listings as part of a site, and how even e-mail is a web marketing tool.

Learn more by visiting a la mode’s Seminars information page: http://www.alamode.com/training/

Learn more about Agent XSites by visiting http://www.agentxsites.com

Seminar schedule:

Oklahoma City – a la mode Headquarters
February 9
Afternoon Seminar – 2 p.m. – 5 p.m.

Orlando – Double Tree Orlando
February 16
Morning Seminar – 9 a.m. – 12 p.m.
Afternoon Seminar – 2 p.m. – 5 p.m.

February 17
Morning Seminar – 9 a.m. – 12 p.m.
Afternoon Seminar – 2 p.m. – 5 p.m.

Miami – Wyndham Miami Airport
February 19
Morning Seminar – 9 a.m. – 12 p.m.
Afternoon Seminar – 2 p.m. – 5 p.m.

February 20
Morning Seminar – 9 a.m. – 12 p.m.
Afternoon Seminar – 2 p.m. – 5 p.m.

Las Vegas – Caesars Palace Hotel
March 18
Morning Seminar – 9 a.m. – 12 p.m.
Afternoon Seminar – 2 p.m. – 5 p.m.

March 19
Morning Seminar – 9 a.m. – 12 p.m.
Afternoon Seminar – 2 p.m. – 5 p.m.

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About a la mode

Founded in 1985, a la mode develops desktop tools, mobile tools, web sites for real estate professionals, mortgage brokers, and appraisers. a la mode’s flagship product, WinTOTAL form-filling software for appraisers leads the residential appraisal industry.  a la mode’s Mercury Network, a vendor management platform for lenders, provides the most experienced local appraisers in an HVCC-compliant, easy-to-use loan ordering and management application. a la mode’s mission-critical products are used by hundreds of thousands of appraisers, agents, inspectors, and lending professionals to complete the nation’s real estate transactions.  The company’s state-of-the-art offices are located in Salt Lake City, Oklahoma City, and Washington, DC.  To learn more, visit www.alamode.com.