a la mode Launches Broker XSites, Industry’s First Cost-Effective Web Site Technology for Brokers

Written by on May 17, 2006

Web Sites and Tools Specifically Designed For Small- to-Medium-Sized Brokers to Be Shown At NAR Mid-Year

WASHINGTON, D.C. (May 17, 2006) —a la mode, one of the most mission critical and influential technology companies in the real estate industry, today launched Broker XSites, a web site solution designed specifically for real estate brokers. Broker XSites are a cost-effective solution for real estate brokerages of any size, but specifically target the needs of small-to-mid-size brokers.

Broker XSites are making their debut May 17-19 during the National Association of Realtors’ (NAR) Midyear Convention (Booth 801) in Washington, D.C.

“Across the nation, far too many real estate brokers spend tens of thousands of dollars on custom Web sites, only to realize their investment didn’t meet their needs,” said Rusty Lindquist, vice president of Broker and Agent Products for a la mode.

“Through Broker XSites, we’re now bringing industry-leading technology to real estate brokers nationwide,” Lindquist added. “Broker XSites are designed with tools specifically tailored to help brokers stay one step ahead of their clients and the competition.”

Lindquist said Broker XSites will “challenge the industry pricing model” just as the company did when it released Agent XSite websites two years ago.

“Similar to when we provided agents with the tools to create their own Web presence without hiring high-dollar designers, we’re now enabling brokers to implement powerful, companywide solutions without spending huge amounts of time and money.”

For just $2,999 per year, small-to-medium-sized firms can affordably have the same technology that has primarily only been available to much larger firms.  Broker XSites’ features include:

  • Lead Management and Routing – Industry-wide, as many as half of all leads that come into brokerage firms are either not answered or mismanaged.  Broker XSites empower the broker to automatically collect and route leads to the appropriate agent.
  • Increased Listings Exposure – Once an agent uploads a listing, it is instantly published on the broker’s site and other agents’ sites, as well as on other local, regional and national real estate sites.
  • Automated E-Marketing Campaigns – A key component of Broker XSites is its ease of use and the ability to quickly develop customized e-marketing campaigns on behalf of the broker or agent so that home buyers and sellers receive prompt, professional responses to their inquiries.

Broker XSites also include tools for agent recruiting and retention, a complete directory of agents in the brokerage, listing and lead aggregation, central administration of all agent websites, and feature listings technology for which Agent XSites have gained such critical acclaim.

“Our company prides itself on identifying and utilizing the premier practical technology in the industry.  Broker and Agent XSites meet all of our criteria,” said Kenneth Baris, President of New Jersey-based Jordan Baris Inc.  Realtors, a firm with more than 250 real estate agents. “There is no doubt that recruiting, retention and sales will be enhanced through providing such a robust yet easy to use suite of tools.  In fact we are already rolling out XSites for every member of our sales team.  We are about 200 agents strong now and will be larger and part of that success will be directly attributed to XSites.”

Brokers can learn more about a la mode’s powerful new Broker XSites at http://www.alamode.com/products/broker/.

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About a la mode

Founded in 1985, a la mode develops desktop tools, mobile tools, web sites for real estate professionals, mortgage brokers, and appraisers. a la mode’s flagship product, WinTOTAL form-filling software for appraisers leads the residential appraisal industry.  a la mode’s Mercury Network, a vendor management platform for lenders, provides the most experienced local appraisers in an HVCC-compliant, easy-to-use loan ordering and management application. a la mode’s mission-critical products are used by hundreds of thousands of appraisers, agents, inspectors, and lending professionals to complete the nation’s real estate transactions.  The company’s state-of-the-art offices are located in Salt Lake City, Oklahoma City, and Washington, DC.  To learn more, visit www.alamode.com.

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