Guerrilla marketing is loosely defined as any unconventional or creative way that small businesses market their services. The concept, which was popularized by Jay Conrad Levinson in his book Guerrilla Marketing, was originally used by small businesses operating on tight budgets. But today most businesses – big and small – incorporate some kind of guerilla […]
During the holidays your prospects’ e-mail inboxes are bombarded with seasonal deals and coupons from retailers and you may be wondering how effective your e-mail marketing is this time of year. The rule of thumb used to be to avoid sending email marketing at all during the holiday season – roughly November through the first […]
As you know, your XSite comes with unlimited professionally-written content pages, which you can edit as needed to make them more personal or more geared towards your market. But you may also want to write your own content pages from time to time. But writing content for the web is different than writing an essay […]
As you know, your XSite comes with more than 75 (20 for XSites Standard level) professionally-written content pages. You can edit them as needed to make them more personal or more geared towards your market. But you may also want to write your own content pages from time to time. But writing content for the […]
Tim Vining, a commercial/agricultural appraiser from eastern Washington state, won a historical victory in court last month. Since we at a la mode began telling you that your work product, including your appraisal reports, is your intellectual property, we’ve (and you’ve) heard all sorts of arguments why you can’t copyright your work. We — and […]
“Every year, more money is spent on advertising research than medical research.” That’s what Australian real estate marketing guru Julie Ryan told her standing room-only session “Fire Up Your Marketing” at last month’s National Association of REALTORS® (NAR) Conference and Expo. As real estate agents, you’re constantly trying to get into the heads of your […]
As you may know, plans are underway to provide you with another tool to generate more leads to your Mortgage XSite website. Last week at the Mortgage Bankers Association (MBA) Convention & Expo, we announced plans to integrate LoanBright’s Pay-Per-Click (PPC) advertising and mortgage lead generation services, allowing mortgage brokers like you to drive more […]
The company, known for developing innovative tools, will demonstrate its real estate websites, Agent XSites, with new aerial mapping and podcasting technologies at booth 2237 a la mode, a leading developer of desktop, mobile and Web tools for real estate professionals, for the third straight year will give away a new car – a convertible […]
With XSellerate 2.0, the automated marketing program, agents can create and send drip e-mail campaigns in three easy steps a la mode, a leading developer of desktop, mobile and Web tools for real estate professionals, will release version 2.0 of its XSellerate marketing and communication system for real estate agents at the 2005 National Association […]
ORLANDO, FL — a la mode, inc., developer of multi-market real estate software and online services, announced its plan to integrate the Pay-Per-Click (PPC) advertising and mortgage lead generation services from LoanBright into the business-building tools of its Mortgage XSite websites and XSellerate automated marketing suite. Mortgage XSites and XSellerate users, particularly mortgage brokers, will […]
