Last month we talked about taking care of the clients you already have – client retention. If you rely heavily on mortgage business, though, you may be ready for a new source of non-lender revenue. A new WinTOTAL plugin can help you reap the rewards of the white hot market of the last few years and pick up some work from non-mortgage clients.
Appraisers who primarily appraise for the mortgage market have found success as forensic appraisers – most often, testifying as expert witnesses on behalf of attorneys, as divorce or probate real property asset valuation specialists, doing reverse mortgage (also known as Home Equity Conversion Mortgage) work – loans to seniors secured by the future sale of their homes, and in many other areas. In future editions we'll talk about some of these and more.
But this cool new WinTOTAL plugin released last month is a simple way to market your services to homeowners themselves, who have been part of the historic mortgage boom of the last few years. The plugin is available now (you must have installed the July 17 Instant Customer Update) to anyone who wants to use it. (If you don't, it won't be in your way!) It works hand-in-hand with XSellerate automated marketing, which Enterprise XSites owners and Elite bundle customers already have.
The concept is simple. With a couple clicks you can run a query of past appraised property addresses in your WinTOTAL database within a certain time range. The results get plugged right into XSellerate allowing you to print out and send owners of past appraised properties marketing content telling them they might benefit from getting their home re-appraised.
There are two letters and a postcard so you can quickly get started marketing to the "current resident" of these addresses. All pieces are high-quality and professionally written so you'll make a great impression. A mailing label wizard for the property addresses is also available with information pulled direct from your WinTOTAL database.
Since you've appraised these homes before, you've got the least amount of work to do on a new appraisal. Plus homeowners are more likely to trust that you know what you're doing. You're not looking for a commission, and they're living in the house, so the last time it worked out well for them!
This is just one of the many revenue-generating features of XSellerate. If you haven't tried it before, this is a great low-maintenance way to get started, that could score you some new business.
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