Drive repeat business with automated email campaigns
Written by Rebecca Roden on May 22, 2018
You often have to be a jack-of-all-trades to run a small business — and one of the best skills you can learn is marketing. Many appraisers struggle with the idea of marketing themselves, but if you think about it at a basic level, it's simply the act of establishing a relationship. You don't need to have your face on a billboard or take out ads in the paper. Something as simple as a friendly email message around the holidays to the folks on your contact list is enough to make you memorable — leading to repeat orders and year-round referrals from happy clients!
If you're not sure where to begin, consider starting with a single email campaign. XSellerate lets you send out pre-made sets of emails tailored for appraisers, with themes like Selling Your Home and 2018 Holidays. We call these Ready Made Campaigns, and we let you send them on a schedule of your choice to all of your contacts at once — or to a specific subset like Divorce Attorneys, Homeowners, or Agents, if you prefer. Watch the video below to learn more [1:15].
Ready to get going with a pre-made email campaign?
- First, log in to your XSite.
- Then, click the XSellerate button on the top toolbar.
- Select Create New Campaign on the left.
- In the pop-up window, give your campaign a name and click Options.
- Select the Ready Made Campaign you want to use and hit Continue.
- Follow the prompts to add contacts, review your messages, and double-check your scheduling.
- On the last step, click Activate Now and Finish.
Nice job! Now, sit back and relax. With automated emails going out to the contacts of your choice, you've taken a big step toward marketing yourself for many months to come.
Want even more info? Download our free XSellerate QuickStart guide in easy-to-print PDF format.
XSellerate is just one of many great tools in our Elite system of products — and our goal is to make sure you succeed with each and every one of them. That's why Elite comes with the best support in the industry. Click here to learn more about what we have to offer.