Survey says Internet, e-mail vital to REALTORS®’ business

Sixty-seven percent of REALTORS® find the Internet extremely or very important in the marketing and promotion of their business, according to the California Association of REALTORS® "2005 Use of Technology Survey." With more than half of consumers using the Internet to find their new home, it's easy to see why it's become such an important venue for REALTORS®. The CAR Survey reported that more than one third of REALTORS'® business is generated from the web and 61 percent post listings to their own website.

Because the Internet has become such an important business tool for REALTORS®, the need for advanced technology has also soared over the past few years. Ninety percent of REALTORS® have a high-speed Internet connection at home, an increase from 82 percent a year ago. And 31 percent said a Treo or Blackberry was their most important upgrade in 2005.

Forty-six percent of REALTORS® cited e-mail as their primary form of communication with their clients, making e-mail marketing a vital way to generate business. We made targeted e-mail marketing easier than ever with our XSellerate Marketing Suite. Don't have XSellerate automated marketing yet? Buy it here today for $399 for the entire year