According to the 2005 National Association of Realtors® Profile of Home Buyers and Sellers, both home sellers and buyers choose their REALTORS® based on two main factors: reputation and knowledge of the neighborhood. We’re offering a special right now that can help you market yourself better in both of those areas. Buy another professional, real […]
Everyone knows the value of word-of-mouth advertising: It’s free and brings in high quality leads that are already sold on your services. But no mortgage broker can rely on this tactic alone. Here are three ways to get referrals that you may not have thought of yet: Do the unexpected. Send clients who purchased a […]
LandSafe announced it was revising its policy, implemented with the official introduction of the new Fannie Mae forms, requiring a cost approach analysis on all reports. The cost approach will still be required on all manufactured home (1004C) appraisals except where FHA requirements might dictate otherwise. It will also be required for all LandSafe “National […]
Viral marketing refers to any strategy that encourages people to pass on a marketing message to others, creating the potential for growth in the message’s exposure and influence. There are examples of viral marketing all over the web. If you have a Hotmail e-mail account, you unwittingly infect the recipient with the footer message included […]
Tim Vining, the Washington state appraiser who won a $50,000 settlement from a client for copyright infringement, was cheered when introduced as the first appraiser to successfully defend his intellectual property rights at a panel discussion of appraisal advocacy issues at our second annual Winter Convention. His story riveted the hundreds gathered at lunch to […]
LAS VEGAS, NEV. — The Appraisal Advocacy Coalition (www.appraisaladvocacy.org), a non-profit, Washington, DC-based organization dedicated to protecting real estate appraisers from unfair competition, unjust perceptions and uncompensated misuse of their intellectual property, was formally introduced at a la mode’s Winter Convention here. With 1,700 attendees registered, the Winter Convention is the appraisal industry’s largest. Hundreds […]
LAS VEGAS, NEV. — a la mode, inc., the Oklahoma City-based real estate technology company whose WinTOTAL form filling software is used by more than half the nation’s real estate appraisers, welcomed some 1,700 appraisers to the Rio Hotel and Casino in Las Vegas today for the opening sessions of its second annual Winter Convention. […]
If you’re like many website owners, you’re constantly making changes and updating the pages of your site so search engines index them – thereby allowing you to generate more traffic. The problem is most search engines keep methods of indexing web pages a secret, so you don’t always know how or when anyone will find […]
A “loose network of crooked real estate appraisers” is systematically stealing the identities of legitimate appraisers in the Chicago area and nationwide and using them to engage in multimillion dollar mortgage fraud, the Chicago Tribune reported last week. The paper reported that Illinois’ Department of Financial and Professional Regulation can’t keep up with complaints from […]
When you logged into your XSite last week, you probably noticed a new look to your My Office area. That’s our gift to you for the holidays – an entirely redesigned My Office admin area that will make running your business easier than ever. All of the features you’ve been using are still there (along […]
