XSellerate your earning potential

As a real estate agent, you know that by marketing your services daily you stay on the minds of your current clients, build relationships with new prospects – and, of course, grow your business. But between showings, listing presentations and closings and daily administrative duties, many agents don't have the time or money to dedicate to a full-time marketing department and crucial lead generating e-mails and print campaigns often become last on the agent's to do list.

But it doesn't have to be that way.

We're rolling out our new customer relationship and marketing manager, XSellerate, in November, which combines professional print and e-mail marketing with web-based client communication tools to help you get more leads, convert them into clients and retain them afterwards. It helps market properties and yourself to other agents and brokers. It even handles your e-mail and scheduling. We designed XSellerate to be a smooth and easy upgrade for agents frustrated with traditional CRM software like Homestore's Top Producer® or FNIS' Agent Office.

With XSellerate's Contact Manager, your current and prospective clients can be typed in, imported from other programs or pulled from your MLS. You can assign a contact to multiple groups, such as "first-time buyer" or "vacation homes." And if you use one of our XSites for your lead capture, the lead can be added without retyping and the group can even be auto-assigned based on what page they were visiting. Plus, your contact manager is mobile – you can use it with any web-enabled cell phone or PDA.

Easy e-mail marketing
Many agents send out generic, cookie-cutter e-mails from their contact management software, which can leave the recipient wondering if the agent really knows what they're looking for in a home. Your XSellerate e-mail campaigns are automatically personalized for the recipient based on their information in your Contact Manager allowing your clients to get the personalized attention they deserve.

XSellerate makes it easy to send your clients multiple messages that span over weeks or months. Once you have your contacts in place, you can create "drip" e-campaigns using one of XSellerate's more than 30 customizable ad templates or by creating your own. Each e-campaign includes a series of ads such as "Cash in on your home equity," and "Staging your home's best features (for sellers)." In addition, each campaign includes actions such as phone call reminders for your to do list – just set each action item to happen at pre-set intervals, or even on specific dates or holidays.

Your e-campaigns can be auto-assigned by contact group (i.e. "first time buyer"), or you can assign them manually. It automatically takes any campaign series assigned to a contact, and starts it "fresh" for them. At the same time, it's also sending your other contacts any items due according to their own campaigns. You can use your CertMail client that's made available through your Agent XSite or one of the following e-mail clients to send single Ads: Microsoft Outlook® Express, Microsoft Outlook® 2000-2003, Eudora, and most handheld devices.

Painless print campaigns
You'll also save time and money when it comes to creating print marketing materials with XSellerate's customizable letters, postcards, flyers and newsletter designs. Some topics include "Has your home been revalued for tax purposes and you think it's too high?" "Are you paying for PMI unnecessarily?" and "I'll help you find your dream home." Each file is ready to print to a high quality printer or you can send the file to be managed by your local print shop or fulfillment house.

The old adage "a picture is worth a thousand words" is true – especially in the real estate business. Your customers want to see pictures of their prospective new homes! XSellerate includes a powerful photo editor that optimizes your photographs for print, e-mail and the Web. With just a click, size and optimize your listing ads for your Agent XSite or any other website.

Getting ahead using technology
We're not the only ones who believe that the use of technology is a crucial way for agents to get ahead in today's competitive real estate business. According to the National Association of REALTORS® 2004 Profile of Real Estate Firms, the use of technology was the most effective tool in helping firms generate sales (62 percent) and enhancing profitability (61 percent).

"Realtors are more technologically savvy than their counterparts in years past, and have integrated numerous technological tools into their day-to-day businesses as well as real estate transactions," commented Ann Pettijohn, broker/owner of Oaktree REALTORS® in Orange County and current President of CAR. "Use of the Internet and Internet marketing has increased, as REALTORS® respond to meeting the needs of today's tech-savvy homebuyers and sellers."

"XSellerate is the next generation, online marketing and advertising product from a la mode that allows you to differentiate yourself and rise above competition in an ever changing market. We're constantly looking at new features that will allow our customers to use XSellerate as an effective CRM application," said Brian Ringer, product manager for XSellerate.

Ready to "XSellerate" your earning potential? Our $499 retail price gets you XSellerate for a whole year, with updates and new templates added throughout the year at no charge. It also includes a free CertMail e-mail account (spam and virus-free), with a domain name registration. Real, live human phone support is even available at no charge, 24 hours a day, 7 days a week. To order call 1-800-ALAMODE.