a la mode and HomeGain team up to bring homebuyers directly to RE professionals’ with web tools

OKLAHOMA CITY, OK — a la mode, a leading developer of desktop, mobile, and Web tools for real estate professionals, and HomeGain Inc., a leading provider of customized services to consumers and agents utilizing the Internet to buy and sell homes, have announced that users of a la mode's Agent XSites will now be able to receive qualified homebuyers sent directly to their personal websites. The announcement was made this morning prior to the opening of the National Association of REALTORS® 2004 Conference and Expo in Orlando.

As a result of this agreement, thousands of real estate professionals who subscribe to a la mode's Agent XSites can obtain qualified visitors directly to their website utilizing HomeGain's Buyer Link platform. Buyer Link has agreements with leading search engines including Google™, MSN and Yahoo, as well as relationships with more than 300 partner sites. Combined, these partner sites receive more than 3.5 million unique visitors per month.

"This first-of-its-kind agreement enables consumers to begin their search from any one of a number of search engines or websites, then be seamlessly connected to a local real estate professional's site where they can view the entire local market's inventory of homes for sale," said Rusty Lindquist, a la mode Product Manager. "Not only do consumers receive the home sale information they are looking for, but agents receive qualified leads that are connected directly to their own, branded site."

"For real estate agents, it doesn't get any better than having online homebuyers delivered directly to their website where they have control of the relationship with their customer from the first point of contact," said Glenn Houck, HomeGain's Senior Vice President, Agent Success. "Agents have invested in a professional website from a la mode and can now take advantage of one relationship that delivers homebuyers from all the leading search portals all over the country."

Consumers searching for a home and real estate professional can connect in just seconds – whether they're moving across town or across country. When potential buyers search for a home on any of HomeGain's partner sites, they select the market where they are interested, then are directed to the MLS/IDX search page for the Agent XSite user. After registering at the user's IDX site, the agent is provided with the buyer's contact information for follow-up purposes.

Real estate professionals can purchase as many leads as they like and for any number of geographic areas and Agent XSite users purchasing leads from HomeGain will receive $75 off their first month's invoice. More information can be found at www.alamode.com

About HomeGain
HomeGain is the definitive source for Real Estate Marketing. It's the place where buyers and sellers are connected to agents and brokers, where online leads are turned into record-breaking sales. Agents and brokers can leverage the Internet to transact the business of real estate with a wide variety of products and services that let them create customized online marketing solutions that meet the varying needs of their business. HomeGain's user friendly, easy to navigate real estate portal is tailor made for consumer interaction and lead cultivation, and HomeGain's effectiveness is emphatically confirmed by the over three million unique visitors HomeGain welcomes each and every month. Whether you're an agent or a broker, established or new to the industry, HomeGain has products and features, and the broad reach that turns online real estate business…into real estate success. www.homegain.com

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About a la mode

Founded in 1985, a la mode develops desktop tools, mobile tools, web sites for real estate professionals, mortgage brokers, and appraisers. a la mode's flagship product, WinTOTAL form-filling software for appraisers leads the residential appraisal industry. a la mode's Mercury Network, a vendor management platform for lenders, provides the most experienced local appraisers in an HVCC-compliant, easy-to-use loan ordering and management application. a la mode's mission-critical products are used by hundreds of thousands of appraisers, agents, inspectors, and lending professionals to complete the nation's real estate transactions. The company's state-of-the-art offices are located in Salt Lake City, Oklahoma City, and Washington, DC. To learn more, visit www.alamode.com.