a la mode integrates PhoenixMobile into TOTAL Store

Written by on March 8, 2013

Naples, FL – a la mode, the creator of the market-leading TOTAL family of real estate appraisal products, announced today that PhoenixMobile mobile data gathering and sketching products for iPad, iPhone, and Android™ tablet will be in their TOTAL Store and fully integrated with the TOTAL family of appraisal software.

Available in the second quarter of 2013, the Store will allow any appraiser to securely select from a growing list of third-party and a la mode products designed to extend the feature set of the core TOTAL appraisal programs. The TOTAL family of software products is the dominant appraisal report platform in the industry, used by more than half of all appraisers nationwide.

The PhoenixMobile app enables appraisers to gather data, collect photos, create a sketch, and more on their iPhone, iPad, or Android™ device during the property inspection. Because of the Store API integration, all of this data gathered in the field will flow directly into the appraisal in TOTAL on their desktop without the need for retyping. This watertight integration will save appraisers time, eliminate data entry mistakes, and helps them become paperless.

Steven Wright, President of PhoenixSuite, knows that appraisers stand to benefit the most from this integration. "Not only are we thrilled to be working with a la mode, we're excited about what this means for appraisers. Everyone works differently — and a la mode gets that. It's obvious they've been listening to their customers. With TOTAL 2013 and the TOTAL Store, a la mode is continuing to focus on exactly what matters: the appraiser."

John Farley, President of a la mode's Appraisal Division, welcomes PhoenixMobile to the long list of TOTAL Store Merchants. "We're happy to include PhoenixMobile in the TOTAL Store. Appraisers have been asking us to integrate with their apps and will be pleased that we're giving them more options in the mobile arena," Farley said.

The TOTAL Store, and the associated integration APIs, allow third-party vendors to seamlessly integrate into the underlying TOTAL product architecture for a superior customer experience, all while avoiding the delays of traditional integration deal negotiations. TOTAL products are used by more of the nation's real estate appraisers than all other competing software applications combined, so inclusion in the TOTAL Store is essential to reaching the vast majority of real estate appraisers. For more information, visit www.alamode.com/TOTALStore.

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About a la mode

Celebrating 27 years as a mission-critical workflow technology leader in the real estate and mortgage industries, a la mode's products are used by hundreds of thousands of appraisers, salespeople, inspectors, and lending professionals to power more than 50% of all residential real estate transactions in the US each year. a la mode's flagship product for the lending industry is its Mercury Network, the nation's premiere valuation Vendor Management Platform with almost 30,000 transactions a day. In the appraisal sector, its TOTAL desktop software line is dominant, used by more appraisers than all other brands combined. And in the agent market, a la mode's Broker Reciprocity and Analytics products enjoy top-tier direct access to MLS listings and sales data via integration contracts with local boards serving more than 500,000 licensed salespeople nationwide.
a la mode is headquartered in Naples, FL, with additional offices and approximately 200 employees located in Oklahoma City, Salt Lake City, and Washington, DC. For more information about the company, visit www.alamode.com.

All product and company names herein may be trademarks of their registered owners.

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Chief Marketing Officer
a la mode, inc.
About PhoenixSuite
PhoenixSuite, the makers of PhoenixMobile, provide intuitive mobile software for the modern-day appraiser. Based in Buffalo NY, PhoenixSuite has steadily grown in both size, and stature, since the original release of PhoenixMobile nearly four years ago. PhoenixSuite has proved adept in the mobile marketplace at quickly identifying the needs of today's appraiser and translating that to a complete mobile experience. By offering both rapid implementation of appraiser-suggested enhancements and numerous free tutorial resources, PhoenixSuite is poised to become the preeminent name in mobile appraising. PhoenixSuite are also makers of the free desktop sketching tool, PhoenixSketch, which complements PhoenixMobile and continues to grow in popularity. With thousands of users throughout the country, and thousands more that have waited patiently for PhoenixSuite's Android and a la mode releases, 2013 is poised to Phoenix's biggest year yet. For additional information about the company, please visit @PhoenixSuite on Twitter or www.phoenixsuite.com.

Press inquiries, contact:

Community Manager
PhoenixSuite, LLC
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