a la mode turns MLS data into powerful marketing content for free with new version of RE:Focus app

Naples, FL – Rich data from multiple listing services (MLS) is widely regarded as the "holy grail" of content for capturing, nurturing, and converting real estate prospects. Today, mobile MLS trailblazer a la mode announced a new version of their iPad app RE:Focus Analytics aimed at turning arcane MLS data and statistics into revenue-generating marketing presentations for real estate agents and brokers. Astoundingly, the company has also made the app available to MLS subscribers at no cost.

Centered around simple-to-build saved searches called "Lenses," RE:Focus Analytics helps real estate pros easily gather data and analytics based on a variety of factors such as property types, geographic boundary, and property characteristics like square footage, bed and bath count, and exterior features like waterfront or golf course properties. RE:Focus Analytics crunches all that data to produce impressive charts, graphs, and reports that real estate professionals use to create CMAs, listing presentations, blog entries, social media posts, press releases, valuation reports, or any other type of sales and marketing content. Best of all, users can create presentations from anywhere on their iPad, even if they don't have an Internet connection.

"Agents and brokers need better ways to quickly create sales and marketing content," said Dustin Moore, President of a la mode's Real Estate Solutions Division. "The new data-driven publishing tools in RE:Focus Analytics help our clients leverage their MLS in new ways to get more clients and closings. From blog posts, web pages, and social media that gain new prospects, to listing presentations, CMAs, and negotiation strategies that close deals, RE:Focus Analytics easily creates the types of fact-based marketing that agents need to grow their revenue."

The latest version of RE:Focus Analytics, which is available on the iPad App Store today goes well beyond other mobile real estate apps which typically only feature active, on-market listings for sale and rent. RE:Focus Analytics draws its data from a la mode's MLS compliant RE:Focus Data Platform.

"The depth of data and variety of analytics makes RE:Focus far superior to other CMA and content tools available to agents," said Brad Eaton, Chief Product Officer. "The market analysis reports that come right out of the MLS are too difficult to produce and aren't up to par from a design and marketing content perspective. We've worked with expert designers and real estate agents to make our presentations intuitive, dynamic, and stunning in print, e-mail, and in live presentations using the iPad's built-in AirPlay technology. Hands down, this is the best way for real estate pros to show off their expertise."

Additionally, the company has made the app free for unlimited use. "Making RE:Focus Analytics free seems counterintuitive given the notoriously difficult to navigate MLS data landscape," explained Moore. "But this is a situation where truly everyone can win. Agents and brokers get mobile MLS with unparalleled tools for using MLS data to win clients. MLSs and Associations gain the ability to offer a mobile MLS app with no investment on their own. And we get more brand exposure for our other top-flight marketing and lead nurturing products. Offering RE:Focus for free is best for the industry, and for us."

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Celebrating 28 years as a mission-critical workflow technology leader in the real estate and mortgage industries, a la mode's products are used by hundreds of thousands of appraisers, salespeople, inspectors, and lending professionals to power more than 50% of all residential real estate transactions in the US each year. In the agent and broker technology space, a la mode's Broker Reciprocity and Analytics products enjoy top-tier direct access to MLS listings and sales data via integration contracts with local boards serving more than 500,000 licensed salespeople nationwide. a la mode's flagship product for the lending industry is its Mercury Network, the nation's premiere valuation Vendor Management Platform with over 20,000 transactions a day. And in the appraisal sector, its TOTAL desktop software line is dominant, used by more appraisers than all other brands combined.

a la mode is headquartered in Naples, FL, with additional offices and approximately 200 employees located in Oklahoma City, Salt Lake City, and Washington, DC. For more information about the company, visit www.alamode.com.