a la mode’s new TourNarrator already among top business products in the iTunes® App Store

Real Estate agents gather photos and notes on their iPhone during home tours, converting prospects into buyers.

San Diego – From the floor of the REALTORS® Conference and Expo, a la mode, one of the real estate industry's largest and most mission critical technology companies, announced that Apple released TourNarrator to the iTunes App Store this week, and it's already jumped to the #11 spot among paid apps in the business category.

That's not surprising to a la mode's agent team, since TourNarrator solves one of the biggest problems in the highly mobile real estate field: Converting prospects into buyers by helping them narrow their choices down to the property they like best while touring properties. With millions of agents in the country and likely hundreds of thousands using iPhones now or in the near future, the future seems bright for TourNarrator.

Apple's iPhone is well established as not only a revolutionary phone and breakthrough Internet device, but one of the fastest growing platforms for serious mobile business applications. Real estate professionals continue to adopt the iPhone at an increasing rate and demand tools that work seamlessly on their mobile device of choice to help them sell homes. TourNarrator is a perfect example of a popular iPhone app that solves real world problems.

TourNarrator's premise is simple yet powerful. As an agent gives a client a tour of a property, they use TourNarrator on their iPhone to take notes about standout observations their client has made. Typed or voice notes are taken along with photos of the various features the client likes, or dislikes. Afterward, TourNarrator presents all the information in an impressively organized rich PDF report, direct from the phone. This reduces confusion about which features of which properties the client likes or dislikes and helps the client make a decision more quickly.

Instead of clients taking written notes on their MLS sheets, they can focus on the property while the agent collects multi-media information about what matters most to the client. Then, when it's time, the client gets an instant, summarized recap of their opinions, all captured and published from the agent's iPhone. A professionally designed, personalized PDF can also be generated and accessed from virtually any website, email account, or mobile device. TourNarrator property summaries eliminate unneeded second showings, create decision-making confidence, and turn prospects into buyers.

"Agents call us every day looking for innovative ways to market themselves, differentiate their services, and get deals done faster. I'm so pleased that our first iPhone app does all those things simply and professionally." said Dustin Moore, a la mode's VP of Agent Sales. "It's pretty obvious more and more real estate applications will continue to be developed for the iPhone, and I'm confident TourNarrator will stand out in the crowd, because it reduces confusion during property tours, and gets buyers committed more quickly."

For more information about TourNarrator as well as all of a la mode's products, visit www.alamode.com or call 1-800-252-6633.

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All product and company names herein may be trademarks of their registered owners.

Press contact:

Dustin Moore, Vice President – Agent Sales, a la mode, inc.

Telephone: 800-252-6633, ext. 337

Sales contact:

Kara Calderon, Product Marketing Manager, a la mode, inc.

Telephone: 800-252-6633, ext. 309

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About a la mode

Founded in 1985, a la mode develops desktop tools, mobile tools, web sites for real estate professionals, mortgage brokers, and appraisers. a la mode's flagship product, WinTOTAL form-filling software for appraisers leads the residential appraisal industry. a la mode's Mercury Network, a vendor management platform for lenders, provides the most experienced local appraisers in an HVCC-compliant, easy-to-use loan ordering and management application. a la mode's mission-critical products are used by hundreds of thousands of appraisers, agents, inspectors, and lending professionals to complete the nation's real estate transactions. The company's state-of-the-art offices are located in Salt Lake City, Oklahoma City, and Washington, DC. To learn more, visit www.alamode.com.