Spring buying fever is here — be ready with a targeted marketing campaign

The home-buying season typically heats up with the arrival of Spring, but this year the temperature isn't the only thing rising. The 30-year mortgage rate rose to 6.01 percent last week, according to Freddie Mac, and many real estate analysts predict that they will continue to rise over the next few months. When interest rates go up, property prices can often soften or go down, making it a good time for would be home buyers to start their hunt early in the season.

Consequently, now may be the time to target some of those prospective buyers with a marketing campaign. Renters especially may be interested in buying before the summer because of all the perks that come with owning a home – and a yard – in the warmer months, such as barbeques, landscaping and having a place for children to play outside.

XSellerate automated marketing for Agents has several print ads that can help you target renters and first-time home buyers this Spring, including "Spring Into Action," "I Can Help You Find Your Dream Home," and "Is Apartment Life Getting Old?"

Each print campaign can be edited to add your own personal messages and contact information. Then all you have to do is print them on your office's color printer or send them to your local print shop for fulfillment.

Try some creative ways to reach renters such as posting your ads on apartment community boards or in the laundry room or mailbox area. Be sure to ask permission from the apartment landlords before posting!

XSellerate also has a library of e-mail campaigns for renters and first time buyers. Editable one-time or drip messages such as "Five Reasons to Own" and "Tired of Paying Rent?" prompt prospective buyers to contact you to learn more about getting out of their apartment or current home and into the home of their dreams.

We know Spring and Summer are the busiest times of the year for agents. XSellerate helps you manage your current prospects and gain new ones so you can get the most out of the hot buying season!

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